Between 1972 and 1981, petitioner Texaco sold gasoline at its
retail tank wagon prices to respondent independent Texaco'
retailers but granted substantial discounts to distributors Gull
and Dompier. Gull resold the gas under its own name; the fact that
it was being supplied by Texaco was unknown to respondents. Dompier
paid a higher price than Gull, and supplied its gas under the
Texaco brand name to retail stations. With the encouragement of
Texaco, Dompier entered the retail market directly. Both
distributors picked up gas at the Texaco plant and delivered it
directly to their retail outlets, and neither maintained any
significant storage facilities. Unlike Gull, Dompier received an
additional discount from Texaco for the deliveries. Texaco
executives were well aware of Dompier's dramatic growth, and
attributed it to the magnitude of the discounts. During the
relevant period, the stations supplied by the distributors
increased their sales volume dramatically, while respondents' sales
suffered a corresponding decline. In 1976, respondents filed suit
against Texaco under the Robinson-Patman Amendments to the Clayton
Act (Act), alleging that the distributor discounts violated § 2(a)
of the Act, which, among other things, forbids any person to
"discriminate in price" between different purchasers of commodities
where the effect of such discrimination is substantially to
"injure . . . competition with any person who either grants or
knowingly receives the benefit of such discrimination, or with
customers of either of them."
The jury awarded respondents actual damages. The District Court
denied Texaco's motion for judgment notwithstanding the verdict.
Texaco had claimed that, as a matter of law, its "functional
discounts" --
i. e., discounts that are given to a
purchaser based on its role in the supplier's distributive system
and reflect, at least in a generalized sense, the services
performed by the purchaser for the supplier -- did not adversely
affect competition within the meaning of the Act. The District
Court rejected Texaco's argument, reasoning that the "presumed
legality of functional discounts" had been rebutted by evidence
that the amount of Gull's and Dompier's discounts was not
reasonably related to the cost of any function they performed. The
Court of Appeals affirmed.
Page 496 U. S. 544
Held:
1. Respondents have satisfied their burden of proving that
Texaco violated the Act. Pp.
496 U. S.
554-571.
(a) Texaco's argument that it did not "discriminate in price"
within the meaning of § 2(a) by charging different prices is
rejected in light of this Court's holding in
FTC v.
Anheuser-Busch, Inc., 363 U. S. 536,
363 U. S. 549,
that "a price discrimination within the meaning of [§ 2(a)] is
merely a price difference." Texaco's argument, which would create a
blanket exemption for all functional discounts, has some support in
the legislative history of the Act, but is foreclosed by the text
of the Act itself, which plainly reveals a concern with competitive
consequences at different levels of distribution and carefully
defines two specific affirmative defenses that are unavailable. Pp.
496 U. S.
556-559.
(b) Also rejected is Texaco's argument that, at least to the
extent that Gull and Dompier acted as wholesalers, the price
differentials did not "injure . . . competition" within the meaning
of the Act. It is true that a legitimate functional discount that
constitutes a reasonable reimbursement for the purchasers' actual
marketing functions does not violate the Act. Thus, such a discount
raises no inference of injury to competition under
FTC v.
Morton Salt Co., 334 U. S. 37,
334 U. S. 46-47.
However, the Act does not tolerate a functional discount that is
completely untethered either to the supplier's savings or the
wholesaler's costs. This conclusion is consistent with Federal
Trade Commission (FTC) practice, with
Perkins v. Standard Oil
Co. of California, 395 U. S. 642, and
with the analysis of antitrust commentators. The record here
adequately supports the finding that Texaco violated the Act. There
was an extraordinary absence of evidence to connect Gull's and
Dompier's discounts to any savings enjoyed by Texaco. Both Gull and
Dompier received the full discount on all purchases, even though
most of their volume was resold directly to consumers, and the
extra margin on those sales obviously enabled them to price
aggressively in both their retail and wholesale marketing. The
Morton Salt presumption of adverse effect becomes all the
more appropriate to the extent they competed with respondents in
the retail market. Furthermore, the evidence indicates that Texaco
was encouraging Dompier to integrate downward, and was fully
informed about the dramatic impact of the Dompier discount on the
retail market at the same time that Texaco was inhibiting upward
integration by respondents. Pp.
496 U. S.
559-571.
2. There is no merit to Texaco's contention that the damages
award must be judged excessive as a matter of law. Texaco's theory
improperly blurs the distinction between the liability and damages
issues. There is no doubt that respondents' proof of a continuing
violation as to the discounts to both distributors throughout the
9-year damages period
Page 496 U. S. 545
was sufficient. Proof of the specific amount of their damages
necessarily was less precise, but the expert testimony provided a
sufficient basis for an acceptable estimate of the amount of
damages.
Cf., e.g., J. Truett Payne Co. v. Chrysler Motors
Corp., 451 U. S. 557,
451 U. S.
565-566. Pp.
496 U. S.
571-573.
842 F.2d 1034 (CA9 1987), affirmed.
STEVENS, J., delivered the opinion of the Court, in which
REHNQUIST, C.J., and BRENNAN, MARSHALL, BLACKMUN, and O'CONNOR,
JJ., joined. WHITE, J., filed an opinion concurring in the result,
post, p.
496 U.S.
573. SCALIA, J., filed an opinion concurring in the
judgment, in which KENNEDY, J. joined,
post, p.
496 U. S.
576.
Page 496 U. S. 546
Justice STEVENS delivered the opinion of the Court.
Petitioner (Texaco) sold gasoline directly to respondents and
several other retailers in Spokane, Washington, at its retail
Page 496 U. S. 547
tank wagon prices (RTW) while it granted substantial discounts
to two distributors. During the period between 1972 and 1981, the
stations supplied by the two distributors increased their sales
volume dramatically, while respondents' sales suffered a
corresponding decline. Respondents filed an action against Texaco
under the Robinson-Patman Amendment to the Clayton Act (Act), 38
Stat. 730,
as amended, 49 Stat. 1526, 15 U.S.C. § 13,
alleging that the distributor discounts violated § 2(a) of the Act,
15 U.S.C. § 13(a). Respondents recovered treble damages, and the
Court of Appeals for the Ninth Circuit affirmed the judgment. We
granted certiorari, 490 U.S. 1105 (1989), to consider Texaco's
contention that legitimate functional discounts do not violate the
Act because a seller is not responsible for its customers'
independent resale pricing decisions. While we agree with the basic
thrust of Texaco's argument, we conclude that in this case it is
foreclosed by the facts of record.
I
Given the jury's general verdict in favor of respondents,
disputed questions of fact have been resolved in their favor. There
seems, moreover, to be no serious doubt about the character of the
market, Texaco's pricing practices, or the relative importance of
Texaco's direct sales to retailers
Page 496 U. S. 548
("through-put" business) and its sales to distributors. The
principal disputes at trial related to questions of causation and
damages.
Respondents are 12 independent Texaco retailers. They displayed
the Texaco trademark, accepted Texaco credit cards, and bought
their gasoline products directly from Texaco. Texaco delivered the
gasoline to respondents' stations.
The retail gasoline market in Spokane was highly competitive
throughout the damages period, which ran from 1972 to 1981.
Stations marketing the nationally advertised Texaco gasoline
competed with other major brands as well as with stations featuring
independent brands. Moreover, although discounted prices at a
nearby Texaco station would have the most obvious impact on a
respondent's trade, the cross-city traffic patterns and relatively
small size of Spokane produced a city-wide competitive market.
See, e.g., App. 244, 283-291. Texaco's through-put sales
in the Spokane market declined from a monthly volume of 569,269
gallons in 1970 to 389,557 gallons in 1975.
Id. at
487-488. Texaco's independent retailers' share of the market for
Texaco gas declined from 76% to 49%. [
Footnote 1]
Ibid. Seven of the respondents'
stations were out of business by the end of 1978.
Id. at
22-23, R. 501.
The respondents tried unsuccessfully to increase their ability
to compete with lower-priced stations. Some tried converting from
full service to self-service stations.
See, e.g., App.
55-56. Two of the respondents sought to buy their own tank trucks
and haul their gasoline from Texaco's supply point, but Texaco
vetoed that proposal.
Id. at 38-41, 59.
Page 496 U. S. 549
While the independent retailers struggled, two Spokane gasoline
distributors supplied by Texaco prospered. Gull Oil Company (Gull)
had its headquarters in Seattle and distributed petroleum products
in four western States under its own name.
Id. at 94-95.
In Spokane, it purchased its gas from Texaco at prices that ranged
from six to four cents below Texaco's RTW price.
Id. at
31-32. Gull resold that product under its own name; the fact that
it was being supplied by Texaco was not known by either the public
or the respondents.
See, e.g., id. at 256. In Spokane,
Gull supplied about 15 stations; some were "consignment stations"
and some were "commission stations." In both situations, Gull
retained title to the gasoline until it was pumped into a
motorist's tank. In the consignment stations, the station operator
set the retail prices, but in the commission stations Gull set the
prices and paid the operator a commission. Its policy was to price
its gasoline at a penny less than the prevailing price for major
brands. Gull employed two truck drivers in Spokane who picked up
product at Texaco's bulk plant and delivered it to the Gull
stations. It also employed one supervisor in Spokane. Apart from
its trucks and investment in retail facilities, Gull apparently
owned no assets in that market. App. 96-109, 504-512. At least with
respect to the commission stations, Gull is fairly characterized as
a retailer of gasoline throughout the relevant period.
The Dompier Oil Company (Dompier) started business in 1954
selling Quaker State Motor Oil. In 1960, it became a full line
distributor of Texaco products, and by the mid-1970's, its sales of
gasoline represented over three-quarters of its business. App.
114-115. Dompier purchased Texaco gasoline at prices of 3.95c to
3.65c below the RTW price. Dompier thus paid a higher price than
Gull, but Dompier, unlike Gull, resold its gas under the Texaco
brand names.
Id. at 24, 29-30. It supplied about eight to
ten Spokane retail stations. In the period prior to October, 1974,
two of those stations were owned by the president of Dompier, but
the others were independently
Page 496 U. S. 550
operated.
See, e.g., id. at 119-121, 147-148. In the
early 1970's, Texaco representatives encouraged Dompier to enter
the retail business directly, and in 1974 and 1975 it acquired four
stations. [
Footnote 2]
Id. at 114-135, 483-503. Dompier's president estimated at
trial that the share of its total gasoline sales made at retail
during the middle 1970's was "probably 84 to 90 percent."
Id. at 115.
Like Gull, Dompier picked up Texaco's product at the Texaco bulk
plant and delivered directly to retail outlets. Unlike Gull,
Dompier owned a bulk storage facility, but it was seldom used
because its capacity was less than that of many retail stations.
Again unlike Gull, Dompier received from Texaco the equivalent of
the common carrier rate for delivering the gasoline product to the
retail outlets. Thus, in addition to its discount from the RTW
price, Dompier made a profit on its hauling function. [
Footnote 3] App. 123-131, 186-192,
411-413.
The stations supplied by Dompier regularly sold at retail at
lower prices than respondents'. Even before Dompier directly
entered the retail business in 1974, its customers were
Page 496 U. S. 551
selling to consumers at prices barely above the RTW price.
Id. at 329-338; Record 315, 1250-1251. Dompier's sales
volume increased continuously and substantially throughout the
relevant period. Between 1970 and 1975 its monthly sales volume
increased from 155,152 gallons to 462,956 gallons; this represented
an increase from 20.7% to almost 50% of Texaco's sales in Spokane.
App. 487-488.
There was ample evidence that Texaco executives were well aware
of Dompier's dramatic growth, and believed that it was attributable
to "the magnitude of the distributor discount and the hauling
allowance." [
Footnote 4]
See also e.g., App. 213-223, 407-413. In response to
complaints from individual respondents about Dompier's aggressive
pricing, however, Texaco representatives professed that they
"couldn't understand it." Record 401-404.
II
Respondents filed suit against Texaco in July, 1976. After a
four-week trial, the jury awarded damages measured by the
difference between the RTW price and the price paid by Dompier. As
we subsequently decided in
J. Truett Payne Co. v. Chrysler
Motors Corp., 451 U. S. 557
(1981), this measure of damages was improper. Accordingly, although
it rejected Texaco's defenses on the issue of liability, [
Footnote 5] the Court of Appeals for
the Ninth Circuit remanded the case for
Page 496 U. S. 552
a new trial.
Hasbrouck v. Texaco, Inc., 663 F.2d 930
(1981),
cert. denied, 459 U.S. 828 (1982).
At the second trial, Texaco contended that the special prices to
Gull and Dompier were justified by cost savings, [
Footnote 6] were the product of a good faith
attempt to meet competition, [
Footnote 7] and were lawful "functional discounts." The
District Court withheld the cost justification defense from the
jury because it was not supported by the evidence, and the jury
rejected the other defenses. It awarded respondents actual damages
of $449,900. [
Footnote 8] The
jury apparently credited the testimony of respondents' expert
witness who had estimated what the respondents' profits would have
been if they had paid the same prices as the four stations owned by
Dompier.
See 634 F. Supp.
34, 43; 842 F.2d, at 1043-1044.
In Texaco's motion for judgment notwithstanding the verdict, it
claimed as a matter of law that its functional discounts did not
adversely affect competition within the meaning of the Act because
any injury to respondents was attributable to decisions made
independently by Dompier. The District Court denied the motion. In
an opinion supplementing its oral ruling denying Texaco's motion
for a directed verdict, the Court assumed,
arguendo, that
Dompier was entitled to a
Page 496 U. S. 553
functional discount, even on the gas that was sold at retail,
[
Footnote 9] but nevertheless
concluded that the "presumed legality of functional discounts" had
been rebutted by evidence that the amount of the discounts to Gull
and Dompier was not reasonably related to the cost of any function
that they performed. [
Footnote
10] 634 F. Supp. at 37-38, and n. 4.
The Court of Appeals affirmed. It reasoned:
Page 496 U. S. 554
"As the Supreme Court long ago made clear, and recently
reaffirmed, there may be a Robinson-Patman violation even if the
favored and disfavored buyers do not compete, so long as the
customers of the favored buyer compete with the disfavored buyer or
its customers.
Morton Salt, 334 U.S. at
334 U. S.
43-44;
Perkins v. Standard Oil Co.,
395 U. S.
642,
395 U. S. 646-47 (1969);
Falls City Indus., Inc. v. Vanco Beverages, Inc.,
460 U. S.
428,
460 U. S. 434-35 (1983).
Despite the fact that Dompier and Gull, at least in their
capacities as wholesalers, did not compete directly with Hasbrouck,
a section 2(a) violation may occur if (1) the discount they
received was not cost-based and (2) all or a portion of it was
passed on by them to customers of theirs who competed with
Hasbrouck.
Morton Salt, 334 U.S. at
343 U. S.
43-44;
Perkins v. Standard Oil, 395 U.S. at
395 U. S. 648-49;
see 3 E. Kintner & J. Bauer,
supra, §
22.14."
"Hasbrouck presented ample evidence to demonstrate that. . . .
the services performed by Gull and Dompier were insubstantial, and
did not justify the functional discount."
842 F.2d at 1039.
The Court of Appeals concluded its analysis by observing:
"To hold that price discrimination between a wholesaler and a
retailer could
never violate the Robinson-Patman Act would
leave immune from antitrust scrutiny a discriminatory pricing
procedure that can effectively serve to harm competition. We think
such a result would be contrary to the objectives of the
Robinson-Patman Act."
Id. at 1040 (emphasis in original).
III
It is appropriate to begin our consideration of the legal status
of functional discounts [
Footnote 11] by examining the language of the Act.
Section 2(a) provides in part:
Page 496 U. S. 555
"It shall be unlawful for any person engaged in commerce, in the
course of such commerce, either directly or indirectly, to
discriminate in price between different purchasers of commodities
of like grade and quality, where either or any of the purchases
involved in such discrimination are in commerce, where such
commodities are sold for use, consumption, or resale within the
United States or any Territory thereof or the District of Columbia
or any insular possession or other place under the jurisdiction of
the United States, and where the effect of such discrimination may
be substantially to lessen competition or tend to create a monopoly
in any line of commerce, or to injure, destroy, or prevent
competition with any person who either grants or knowingly receives
the benefit of such discrimination, or with customers of either of
them. . . ."
15 U.S.C. § 13(a).
The Act contains no express reference to functional discounts.
[
Footnote 12] It does
contain two affirmative defenses that provide protection for two
categories of discounts -- those that
Page 496 U. S. 556
are justified by savings in the seller's cost of manufacture,
delivery or sale, [
Footnote
13] and those that represent a good faith response to the
equally low prices of a competitor.
Standard Oil Co. v.
FTC, 340 U. S. 231
(1951). As the case comes to us, neither of those defenses is
available to Texaco.
In order to establish a violation of the Act, respondents had
the burden of proving four facts: (1) that Texaco's sales to Gull
and Dompier were made in interstate commerce; (2) that the gasoline
sold to them was of the same grade and quality as that sold to
respondents; (3) that Texaco discriminated in price as between Gull
and Dompier on the one hand and respondents on the other; and (4)
that the discrimination had a prohibited effect on competition. 15
U.S.C. § 13(a). Moreover, for each respondent to recover damages,
he had the burden of proving the extent of his actual injuries.
J. Truett Payne, 451 U.S. at 562.
The first two elements of respondents' case are not disputed in
this Court, [
Footnote 14]
and we do not understand Texaco to be challenging the sufficiency
of respondents' proof of damages. Texaco does argue, however, that
although it charged different prices, it did not "discriminate in
price" within the meaning of the Act, and that, at least to the
extent that Gull and Dompier acted as wholesalers, the price
differentials did not injure competition. We consider the two
arguments separately.
IV
Texaco's first argument would create a blanket exemption for all
functional discounts. Indeed, carried to its logical conclusion, it
would exempt all price differentials except those given to
competing purchasers. The primary basis for
Page 496 U. S. 557
Texaco's argument is the following comment by Congressman
Utterback, an active sponsor of the Act:
"In its meaning as simple English, a discrimination is more than
a mere difference. Underlying the meaning of the word is the idea
that some relationship exists between the parties to the
discrimination which entitles them to equal treatment, whereby the
difference granted to one casts some burden or disadvantage upon
the other. If the two are competing in the resale of the goods
concerned, that relationship exists. Where, also, the price to one
is so low as to involve a sacrifice of some part of the seller's
necessary costs and profit as applied to that business, it leaves
that deficit inevitably to be made up in higher prices to his other
customers; and there, too, a relationship may exist upon which to
base the charge of discrimination. But where no such relationship
exists, where the goods are sold in different markets and the
conditions affecting those markets set different price levels for
them, the sale to different customers at those different prices
would not constitute a discrimination within the meaning of this
bill."
80 Cong.Rec. 9416 (1936).
We have previously considered this excerpt from the legislative
history, and have refused to draw from it the conclusion which
Texaco proposes.
FTC v. Anheuser-Busch, Inc., 363 U.
S. 536,
363 U. S.
547-551 (1960). Although the excerpt does support
Texaco's argument, we remain persuaded that the argument is
foreclosed by the text of the Act itself. In the context of a
statute that plainly reveals a concern with competitive
consequences at different levels of distribution, and carefully
defines specific affirmative defenses, it would be anomalous to
assume that the Congress intended the term "discriminate" to have
such a limited meaning. In
Anheuser-Busch, we rejected an
argument identical to Texaco's in the context of a claim that a
seller's price differential had injured
Page 496 U. S. 558
its own competitors -- a so called "primary line" claim.
[
Footnote 15] The reasons we
gave for our decision in
Anheuser-Busch apply here as
well. After quoting Congressman Utterback's statement in full, we
wrote:
"The trouble with respondent's arguments is not that they are
necessarily irrelevant in a § 2(a) proceeding, but that they are
misdirected when the issue under consideration is solely whether
there has been a price discrimination. We are convinced that,
whatever may be said with respect to the rest of §§ 2(a) and 2(b)
-- and we say nothing here -- there are no overtones of business
buccaneering in the § 2(a) phrase 'discriminate in price.' Rather,
a price discrimination within the meaning of that provision is
merely a price difference."
363 U.S. at
363 U. S. 549.
After noting that this view was consistent with our precedents, we
added:
"the statute itself spells out the conditions which make a price
difference illegal or legal, and we would derange this integrated
statutory scheme were we to read other conditions into the law by
means of the nondirective phrase, 'discriminate in price.' Not only
would such action be contrary to what we conceive to be the meaning
of the statute, but, perhaps because of this, it would be
thoroughly undesirable. As one commentator has succinctly put it,
"
"Inevitably every legal controversy over any price difference
would shift from the detailed governing provisions -- 'injury,'
cost justification, 'meeting competition,' etc. -- over into the
'discrimination' concept of
ad hoc resolution divorced
from specifically pertinent statutory text."
"Rowe, Price Differentials
Page 496 U. S. 559
and Product Differentiation: The Issues Under the Robinson
Patman Act, 66 Yale L.J. 1, 38."
363 U.S. at
363 U. S.
550-551.
Since we have already decided that a price discrimination within
the meaning of § 2(a) "is merely a price difference," we must
reject Texaco's first argument.
V
In
FTC v. Morton Salt Co., 334 U. S.
37,
334 U. S. 46-47
(1948), we held that an injury to competition may be inferred from
evidence that some purchasers had to pay their supplier
"substantially more for their goods than their competitors had to
pay."
See also Falls City Industries, Inc. v. Vanco Beverage,
Inc., 460 U. S. 428,
460 U. S.
435-436 (1983). Texaco, supported by the United States
and the Federal Trade Commission as
amici curiae (the
Government), argues that this presumption should not apply to
differences between prices charged to wholesalers and those charged
to retailers. Moreover, they argue that it would be inconsistent
with fundamental antitrust policies to construe the Act as
requiring a seller to control his customers' resale prices. The
seller should not be held liable for the independent pricing
decisions of his customers. As the Government correctly notes,
Brief for United States
et al. as
Amici Curiae
21-22 (filed Aug. 3, 1989), this argument endorses the position
advocated 35 years ago in the Report of the Attorney General's
National Committee to Study the Antitrust Laws (1955).
After observing that suppliers ought not to be held liable for
the independent pricing decisions of their buyers, [
Footnote 16] and
Page 496 U. S. 560
that, without functional discounts, distributors might go
uncompensated for services they performed, [
Footnote 17] the Committee wrote:
"The Committee recommends, therefore, that suppliers granting
functional discounts either to single-function or to integrated
buyers should not be held responsible for any consequences of their
customers' pricing tactics. Price cutting at the resale level is
not in fact, and should not be held in law, 'the effect of' a
differential that merely accords due recognition and reimbursement
for actual marketing functions. The price cutting of a customer who
receives this type of differential results from his own independent
decision to lower price and operate at a lower profit margin per
unit. The legality or illegality of this price cutting must be
judged by the usual legal tests. In any event, consequent injury or
lack of injury should not be the supplier's legal concern."
"On the other hand, the law should tolerate no subterfuge. For
instance, where a wholesaler-retailer
buys only part of
his goods as a wholesaler, he must not claim a functional discount
on all. Only to the extent that a buyer
actually performs
certain functions, assuming all the risk, investment, and costs
involved, should he legally
Page 496 U. S. 561
qualify for a functional discount. Hence a distributor should be
eligible for a discount corresponding to any part of the function
he actually performs on that part of the goods for which he
performs it."
Id. at 208.
We generally agree with this description of the legal status of
functional discounts. A supplier need not satisfy the rigorous
requirements of the cost justification defense in order to prove
that a particular functional discount is reasonable and accordingly
did not cause any substantial lessening of competition between a
wholesaler's customers and the supplier's direct customers.
[
Footnote 18] The record in
this case, however, adequately supports the finding that Texaco
violated the Act.
Page 496 U. S. 562
The hypothetical predicate for the Committee's entire discussion
of functional discounts is a price differential "that merely
accords due recognition and reimbursement for actual marketing
functions." Such a discount is not illegal. In this case, however,
both the District Court and the Court of Appeals concluded that,
even without viewing the evidence in the light most favorable to
the respondents, there was no substantial evidence indicating that
the discounts to Gull and Dompier constituted a reasonable
reimbursement for the value to Texaco of their actual marketing
functions. 842 F.2d at 1039; 634 F. Supp. at 37, 38. Indeed,
Dompier was separately compensated for its hauling function, and
neither Gull nor Dompier maintained any significant storage
facilities.
Despite this extraordinary absence of evidence to connect the
discount to any savings enjoyed by Texaco, Texaco contends that the
decision of the Court of Appeals cannot be affirmed without
departing "from established precedent, from practicality, and from
Congressional intent." Brief for Petitioner 14. [
Footnote 19] This argument assumes that
holding suppliers liable for a gratuitous functional discount is
somehow a novel practice. That assumption is flawed.
As we have already observed, the "due recognition and
reimbursement" concept endorsed in the Attorney General's
Page 496 U. S. 563
Committee's study would not countenance a functional discount
completely untethered to either the supplier's savings or the
wholesaler's costs. The longstanding principle that functional
discounts provide no safe harbor from the Act is likewise evident
from the practice of the Federal Trade Commission, which has, while
permitting legitimate functional discounts, proceeded against those
discounts which appeared to be subterfuges to avoid the Act's
restrictions.
See, e.g., In re Sherwin Williams Co., 36
F.T.C. 25, 70-71 (1943) (finding a violation of the Act by paint
manufacturers who granted "functional or special discounts to some
of their dealer-distributors on the purchases of such
dealer-distributors which are resold by such dealer-distributors
directly to the consumer through their retail departments or branch
stores wholly owned by them");
In re the Ruberoid Co., 46
F.T.C. 379, 386, � 5 (1950) (liability appropriate when functional
designations do not always indicate accurately "the functions
actually performed by such purchasers"),
aff'd, 189 F.2d
893 (CA2 1951),
rev'd on rehearing, 191 F.2d 294,
aff'd, 343 U. S. 470
(1952). [
Footnote 20]
See also e.g., In re Doubleday &
Page 496 U. S. 564
Co., 52 F.T.C. 169, 209 (1955) ("the Commission should
tolerate no subterfuge. Only to the extent that a buyer actually
performs certain functions, assuming all the risks and costs
involved should he qualify for a compensating discount. The amount
of the discount should be reasonably related to the expenses
assumed by the buyer");
In re General Foods Corp., 52
F.T.C. 798, 824-825 (1956) ("a seller is not forbidden to sell at
different prices to buyers in different functional classes and
orders have been issued permitting lower prices to one functional
class as against another, provided that injury to commerce as
contemplated in the law does not result," but "[t]o hold that the
rendering of special services
ipso facto [creates] a
separate functional classification would be to read Section 2(d)
out of the Act");
In re Boise Cascade Corp., 107 F.T.C.
76, 212, 214-215 (1986) (regardless of whether the FTC has judged
functional discounts by reference to the supplier's savings or the
buyer's costs, the FTC has recognized that "functional discounts
may usually be granted to customers who operate at different levels
of trade, and thus do not compete with each other, without risk of
secondary line competitive injury under the Act"),
rev'd on
other grounds, 267 U.S.App. D.C. 124, 837 F.2d 1127 (1988).
[
Footnote 21]
Page 496 U. S. 565
Cf. FLM Collision Parts, Inc. v. Ford Motor Co., 543
F.2d 1019, 1027 (CA2 1976) ("We do not suggest or imply that, if a
manufacturer grants a price discount or allowance to its
wholesalers (whether or not labelled
incentive'), which has the
purpose or effect of defeating the objectives of the Act, § 2(a)'s
language may not be construed to defeat it"); C. Edwards, Price
Discrimination Law 286-348 (1959) (analyzing cases). [Footnote 22]
Most of these cases involve discounts made questionable because
offered to "complex types of distributors" whose "functions became
scrambled."
Doubleday & Co., 52 F.T.C. at 208. This
fact is predictable: manufacturers will more likely be able to
effectuate tertiary line price discrimination through functional
discounts to a secondary line buyer when
Page 496 U. S. 566
the favored distributor is vertically integrated. Nevertheless,
this general tendency does not preclude the possibility that a
seller may pursue a price discrimination strategy despite the
absence of any discrete mechanism for allocating the favorable
price discrepancy between secondary and tertiary line recipients.
[
Footnote 23]
Indeed, far from constituting a novel basis for liability under
the Act, the fact pattern here reflects conduct similar to that
which gave rise to
Perkins v. Standard Oil Co of
California, 395 U. S. 642
(1969). Perkins purchased gas from Standard, and was both a
distributor and a retailer. He asserted that his retail business
had been damaged through two violations of the Act by Standard:
first, Standard had sold directly to its own retailers at a price
below that charged to Perkins, and second, Standard had sold to
another distributor, Signal, which sold gas to Western Hyway, which
in turn
Page 496 U. S. 567
sold gas to Regal, a retailer in competition with Perkins.
[
Footnote 24] The question
presented was whether the Act -- which refers to discriminators,
purchasers, and their customers -- covered injuries to competition
between purchasers and the customers of customers of purchasers.
Id. at
395 U. S.
646-647. We held that a limitation excluding such
"fourth level" competition would be "wholly an artificial one."
Id. at
395 U. S. 647.
We reasoned that, from
"Perkins' point of view, the competitive harm done him by
Standard is certainly no less because of the presence of an
additional link in this particular distribution chain from the
producer to the retailer. [
Footnote 25]"
The same may justly be said in this case. The additional link in
the distribution chain does not insulate Texaco from liability if
Texaco's excessive discount otherwise violated the Act. [
Footnote 26]
Page 496 U. S. 568
Nor should any reader of the commentary on functional discounts
be much surprised by today's result. Commentators have disagreed
about the extent to which functional discounts are generally or
presumptively allowable under the Robinson-Patman Act. They
nevertheless tend to agree that in exceptional cases what is
nominally a functional discount may be an unjustifiable price
discrimination entirely within the coverage of the Act. [
Footnote 27] Others, like
Frederick
Page 496 U. S. 569
Rowe, have asserted the legitimacy of functional discounts in
more sweeping terms, [
Footnote
28] but even Rowe concedes the existence of an "exception to
the general rule." F. Rowe, Price Discrimination Under the
Robinson-Patman Act 174, n. 7 (1962);
id. at 195-205.
[
Footnote 29]
We conclude that the commentators' analysis, like the reasoning
in
Perkins and like the Federal Trade Commission's
practice, renders implausible Texaco's contention that holding it
liable here involves some departure from established
understandings. Perhaps respondents' case against Texaco
Page 496 U. S. 570
rests more squarely than do most functional discount cases upon
direct evidence of the seller's intent to pass a price advantage
through an intermediary. This difference, however, hardly cuts in
Texaco's favor. In any event, the evidence produced by respondents
also shows the scrambled functions which have more frequently
signaled the illegitimacy under the Act of what is alleged to be a
permissible functional discount. Both Gull and Dompier received the
full discount on all their purchases, even though most of their
volume was resold directly to consumers. The extra margin on those
sales obviously enabled them to price aggressively in both their
retail and their wholesale marketing. To the extent that Dompier
and Gull competed with respondents in the retail market, the
presumption of adverse effect on competition recognized in the
Morton Salt case becomes all the more appropriate. Their
competitive advantage in that market also constitutes evidence
tending to rebut any presumption of legality that would otherwise
apply to their wholesale sales.
The evidence indicates, moreover, that Texaco affirmatively
encouraged Dompier to expand its retail business, and that Texaco
was fully informed about the persistent and market-wide
consequences of its own pricing policies. Indeed, its own
executives recognized that the dramatic impact on the market was
almost entirely attributable to the magnitude of the distributor
discount and the hauling allowance. Yet at the same time that
Texaco was encouraging Dompier to integrate downward, and,
supplying Dompier with a generous discount useful to such
integration, Texaco was inhibiting upward integration by the
respondents: two of the respondents sought permission from Texaco
to haul their own fuel using their own tankwagons, but Texaco
refused. The special facts of this case thus make it peculiarly
difficult for Texaco to claim that it is being held liable for the
independent pricing decisions of Gull or Dompier.
Page 496 U. S. 571
As we recognized in
Falls City Industries,
"the competitive injury component of a Robinson-Patman Act
violation is not limited to the injury to competition between the
favored and the disfavored purchaser; it also encompasses the
injury to competition between their customers."
460 U.S. at
460 U. S. 436.
This conclusion is compelled by the statutory language, which
specifically encompasses not only the adverse effect of price
discrimination on persons who either grant or knowingly receive the
benefit of such discrimination but also on "customers of either of
them." Such indirect competitive effects surely may not be presumed
automatically in every functional discount setting, and, indeed,
one would expect that most functional discounts will be legitimate
discounts which do not cause harm to competition. At the least, a
functional discount that constitutes a reasonable reimbursement for
the purchasers' actual marketing functions will not violate the
Act. When a functional discount is legitimate, the inference of
injury to competition recognized in the
Morton Salt case
will simply not arise. Yet it is also true that not every
functional discount is entitled to a judgment of legitimacy, and
that it will sometimes be possible to produce evidence showing that
a particular functional discount caused a price discrimination of
the sort the Act prohibits. When such anticompetitive effects are
proved -- as we believe they were in this case -- they are covered
by the Act. [
Footnote
30]
VI
At the trial, respondents introduced evidence describing the
diversion of their customers to specific stations supplied by
Dompier. Respondents' expert testimony on damages also focused on
the diversion of trade to specific Dompier-supplied stations. The
expert testimony analyzed the entire
Page 496 U. S. 572
damages period, which ran from 1972 and 1981 and included a
period prior to 1974 when Dompier did not own any retail stations
(although the jury might reasonably have found that Dompier
controlled the Red Carpet stations from the outset of the damages
period). Moreover, respondents offered no direct testimony of any
diversion to Gull, and testified that they did not even know that
Gull was being supplied by Texaco. Texaco contends that, by basing
the damages award upon an extrapolation from data applicable to
Dompier-supplied stations, respondents necessarily based the award
upon the consequences of pricing decisions made by independent
customers of Dompier. Texaco argues that the damages award must
therefore be judged excessive as a matter of law.
Even if we were to agree with Texaco that Dompier was not a
retailer throughout the damages period, we could not accept
Texaco's argument. Texaco's theory improperly blurs the distinction
between the liability and the damages issues. The proof established
that Texaco's lower prices to Gull and Dompier were discriminatory
throughout the entire nine-year period; that at least Gull, and
apparently Dompier as well, was selling at retail during that
entire period; that the discounts substantially affected
competition throughout the entire market; and that they injured
each of the respondents. There is no doubt that respondents' proof
of a continuing' violation of the Act throughout the nine-year
period was sufficient. Proof of the specific amount of their
damages was necessarily less precise. Even if some portion of some
of respondents' injuries may be attributable to the conduct of
independent retailers, the expert testimony nevertheless provided a
sufficient basis for an acceptable estimate of the amount of
damages. We have held that a plaintiff may not recover damages
merely by showing a violation of the Act; rather, the plaintiff
must also
"make some showing of actual injury attributable to something
the antitrust laws were designed to prevent.
Perkins
v. Standard Oil Co., 395 U.S.
Page 496 U. S. 573
642,
395 U. S. 648
(1969) (plaintiff
must, of course, be able to show a causal
connection between the price discrimination in violation of the Act
and the injury suffered')."
J. Truett Payne v. Chrysler Motors Corp., 451 U.S. at
451 U. S. 562.
At the same time, however, we reaffirmed our "traditional rule
excusing antitrust plaintiffs from an unduly rigorous standard of
proving antitrust injury."
Id. at
451 U. S. 565.
See also Zenith Radio Corp. v. Hazeltine Research, Inc.,
395 U. S. 100,
395 U. S.
123-124 (1969);
Bigelow v. RKO Radio Pictures,
Inc., 327 U. S. 251,
327 U. S.
264-265, (1946). [
Footnote 31] Moreover, as we have noted, Texaco did not
object to the instructions to the jury on the damages issue. A
possible flaw in the jury's calculation of the amount of damages
would not be an appropriate basis for granting Texaco's motion for
a judgment notwithstanding the verdict.
The judgment is affirmed.
It is so ordered.
[
Footnote 1]
The independent retailers' share includes not only the market
share for the 12 respondents, who operated a total of 13 stations,
but also the share of some independent Texaco retailers who are not
parties to this action. Texaco had 27 independent dealers in the
Spokane market in 1970, and 19 in 1975. App. 22, 487-488.
[
Footnote 2]
"Q. Did you have any conversations with Texaco during this
period of time encouraging you to -- Dompier Oil Company to change
its emphasis and to move into the retail business? A. Yes, we
did."
"Q. Would you tell the jury about that? [A.] Well, at various
times Texaco encouraged us to begin supplying retail service
stations. In the early Seventies, they did that, and then as time
went on, they encouraged us to own the stations that we were
supplying; in other words, to try to control our own retail
business. And beginning about 1974 -- we did purchase a station in
'74 and some more in '75 and we began operating those as company
operations with salaried company employees."
App. 116-117.
[
Footnote 3]
"Q. That would have been a rate -- that if you had hired a
common carrier to haul the product for you, you would have paid
them to haul it? A. That's right."
"Q. And do you understand -- to your understanding does that
common carrier rate have a built-in-profit? A. I am sure it
does."
"Q. Did you find it to be an advantage to you to be hauling your
own product? A. Yes."
Id. at 126.
[
Footnote 4]
At trial, one of Texaco's defenses was based on its obligation
to comply with certain federal regulations during periods of
shortage. In one of its communications to the Federal Government, a
Texaco vice president wrote, in part:
"We believe that the dramatic shift in gasoline sales from the
independent retailer classes of purchaser to the independent
distributor classes of purchaser can be explained almost entirely
by the magnitude of the distributor discount and the hauling
allowance."
App. 413.
[
Footnote 5]
Texaco had argued that its pricing practices were mandated by
federal regulations and that its sales in the Spokane market were
not "in commerce" within the meaning of the Act.
[
Footnote 6]
Section 2(a) of the Act provides, in part:
"That nothing herein contained shall prevent differentials which
make only due allowance for differences in the cost of manufacture,
sale, or delivery resulting from the differing methods or
quantities in which such commodities are to such purchasers sold or
delivered."
[
Footnote 7]
Section 2(b) of the Act provides, in part:
"
Provided, however, That nothing herein contained shall
prevent a seller rebutting the
prima facie case thus made
by showing that his lower price or the furnishing of services or
facilities to any purchaser or purchasers was made in good faith to
meet an equally low price of a competitor, or the services or
facilities furnished by a competitor."
[
Footnote 8]
The award to each particular respondent of course differed. The
awards represented an average of $5,486.59 per year for each of the
respondents.
[
Footnote 9]
"While there is a serious question as to whether Dompier was
entitled to a 'functional discount' on the gas it
resold at
retail, compare Mueller Co., 60 F.T.C. 120 (1962),
aff'd, 323 F.2d 44 (7th Cir.1963),
cert. denied,
377 U.S. 923 (1964) (entitlement to functional discount based on
resale level)
with Doubleday and Co., 52 F.T.C. 169 (1955)
(entitlement to functional discount based on level of purchase),
the court assumes,
arguendo, that the mere fact that
Dompier retailed the gas does not preclude a 'functional
discount.'"
634 F. Supp.
34, 37, n. 4 (E.D.Wash.1985) (emphasis in original).
[
Footnote 10]
"Secondly, the functional discounts negatively affected
competition because they were, in part, reflected in the favored
purchasers' (or their customers') retail prices. In other words,
the discount was not consumed or absorbed at the level of the
favored buyers; rather, the amount of the discount (or a
significant portion) appeared in the favored purchasers' retail
price, or in the favored purchasers' price to their customers and
in their customers' retail prices. Under such circumstances, the
otherwise innocuous nature and presumed legality of functional
discounts is rebutted, for it is universally recognized that a
functional discount remains legal only to the extent it acts as
compensation for the functions performed by the favored buyer.
See 3 Kintner & Bauer, Federal Antitrust Law 309-10
(1983); Rill, Availability and Functional Discounts Justifying
Discriminatory Pricing, 53 Antitrust L.J. 929, 939-41 (1985). The
discount must 'be reasonably related to the expenses assumed by the
[favored], buyer' and the discount 'should not exceed the cost of .
. . the function [the favored buyer] actually performs. . . .'
Doubleday and Company, 52 F.T.C. at 209, cited in
Boise Cascade Corp., Docket No. 9133, slip op. at 117
(Feb. 14, 1984) (initial decision). If the discount exceeds such
costs, it cannot be justified as a functional discount,
particularly where, as here, the excess has a negative effect on
competition."
"In this case, Texaco made no serious attempt to quantitatively
justify its functional discounts. While a precise accounting of the
value of the performed functions is not mandated, merely
identifying some of the functions is not sufficient. There is no
substantial evidence to support Texaco's position that the
discounts were justified."
634 F. Supp. at 38 (footnote omitted).
[
Footnote 11]
In their brief filed as
amici curiae, the United States
and the Federal Trade Commission suggest the following definition
of "functional discount," which is adequate for our discussion:
"A functional discount is one given to a purchaser based on its
role in the supplier's distributive system, reflecting, at least in
a generalized sense, the services performed by the purchaser for
the supplier."
Brief for United States
et al. as
Amici Curiae
10 (filed Aug. 3, 1989).
[
Footnote 12]
The legislative history indicates that earlier drafts of the Act
did include such a proviso.
See, e.g., Shniderman, "The
Tyranny of Labels" -- A Study of Functional Discounts Under the
Robinson-Patman Act, 60 Harv.L.Rev. 571, 583-586, and nn. 40-57
(1947). The deletion of this exception for functional discounts has
ambiguous significance. It may be, as one commentator has
suggested, that the circumstances of the Act's passage
"must have conveyed to the congressional mind the realization
that the judiciary and the FTC would view what had occurred as a
narrowing of the gates through which the functional classification
plan of a seller had to pass to come within the law."
Id. at 588. In any event, the deletion in no way
detracts from the blunt direction of the statutory text, which
indicates that any price discrimination substantially lessening
competition will expose the discriminator to liability, regardless
of whether the discriminator attempts to characterize the pricing
scheme as a functional discount.
[
Footnote 13]
See n 6,
supra.
[
Footnote 14]
Texaco has not contested here the proposition that branded gas
and unbranded gas are of like grade and quality.
See FTC v.
Borden Co., 383 U. S. 637,
383 U. S.
645-646 (1966) ("the economic factors inherent in brand
names and national advertising should not be considered in the
jurisdictional inquiry under the statutory
like grade and
quality' test").
[
Footnote 15]
It has proven useful in Robinson-Patman Act cases to distinguish
among
"the probable impact of the [price] discrimination on
competitors of the seller (primary-line injury), on the favored and
disfavored buyers (second-line injury), or on the customers of
either of them (third-line injury)."
See 3 E. Kintner & J. Bauer, Federal Antitrust Law
§ 20.9 P. 127 (1983).
[
Footnote 16]
"In the Committee's view, imposing on any dual supplier a legal
responsibility for the resale policies and prices of his
independent distributors contradicts basic antitrust policies.
Resale price fixing is incompatible with the tenets of a free and
competitive economy. What is more, the arrangements necessary for
policing, detecting, and reporting price cutters may be illegal
even apart from the resale-price agreement itself. And even short
of such arrangements, a conscious adherence in a supplier's sales
to retail customers to the price quotations by independent
competing distributors is hardly feasible as a matter of business
operation, or safe as a matter of law."
Report of the Attorney General's National Committee to Study the
Antitrust Laws 206-207 (1955) (footnotes omitted).
[
Footnote 17]
"In our view, to relate discounts or prices solely to the
purchaser's resale activities without recognition of his buying
functions thwarts competition and efficiency in marketing. It
compels affirmative discrimination against a substantial class of
distributors, and hence serves as a penalty on integration. If a
businessman actually fulfills the wholesale function by relieving
his suppliers of risk, storage, transportation, administration,
etc., his performance, his capital investment, and the saving to
his suppliers, are unaffected by whether he also performs the
retailing function, or any number of other functions. A legal rule
disqualifying him from discounts recognizing wholesaling functions
actually performed compels him to render these functions free of
charge."
Id. at 207.
[
Footnote 18]
In theory, a supplier could try to defend a functional discount
by invoking the Act's cost justification defense, but the burden of
proof with respect to the defense is upon the supplier, and
interposing the defense "has proven difficult, expensive, and often
unsuccessful." 3 E. Kintner & J. Bauer, Federal Antitrust Law,
§ 23.19, pp. 366-367 (1983). Moreover, to establish the defense, a
"seller must show that the price reductions given did not exceed
the actual cost savings,"
id., § 23.10, p. 345, and this
requirement of exactitude is ill-suited to the defense of discounts
set by reference to legitimate, but less precisely measured, market
factors.
Cf. Calvani, Functional Discounts Under the
Robinson-Patman Act, 17 B.C. Ind. & Comm.L.Rev. 543, 546, n. 16
(1976) (distinguishing functional discounts from cost-justified
price differences); Report of the Attorney General's National
Committee on the Antitrust Laws at 171 ("the cost defense has
proved largely illusory in practice").
Discounters will therefore likely find it more useful to defend
against claims under the Act by negating the causation element in
the case against them: a legitimate functional discount will not
cause any substantial lessening of competition. The concept of
substantiality permits the causation inquiry to accommodate a
notion of economic reasonableness with respect to the pass-through
effects of functional discounts, and so provides a latitude denied
by the cost-justification defense.
Cf. Shniderman, 60
Harv.L. Rev. at 603-604 (substantiality defense in functional
discount cases). We thus find ourselves in substantial agreement
with the view that:
"Conceived as a vehicle for allowing differential pricing to
reward distributive efficiencies among customers operating at the
same level, the cost-justification defense focuses on narrowly
defined savings to the seller derived from the different method or
quantities in which goods are sold or delivered to different
buyers. . . . Moreover, the burden of proof as to the cost
justification defense is on the seller charged with violating the
Act, whereas the burden of proof remains with the enforcement
agency or plaintiff in circumstances involving functional
discounts, since functional pricing negates the probability of
competitive injury, an element of a
prima facie case of
violation."
Rill, Availability and Functional Discounts Justifying
Discriminatory Pricing, 53 Antitrust L.J. 929, 935 (1985)
(footnotes omitted).
[
Footnote 19]
Texaco continues the argument by summoning a parade of horribles
whose march Texaco believes is at issue in this case: according to
Texaco, the Court of Appeals' rule
"would multiply distribution costs, rigidify and increase
consumer prices, encourage resale price maintenance in violation of
the Sherman Act, . . . and jeopardize the businesses of
wholesalers."
Brief for Petitioner 14.
[
Footnote 20]
See also e.g., In re Whiting, 26 F.T.C. 312, 316, � 3
(1938) (functional classification of customers involved unlawful
price discrimination because of functional overlap);
In re
Standard Oil Co., 41 F.T.C. 263 (1945),
modified and
aff'd, 173 F.2d 210, 217 (CA7 1949) ("The petitioner should be
liable if it sells to a wholesaler it knows or ought to have known
. . . is using or intends to use [the wholesaler's] price advantage
to undersell the petitioner in its prices made to its retailers"),
rev'd and remanded on other grounds, 340 U.
S. 231 (1951),
In the
Standard Oil case, the FTC itself on remand
dropped the part of its order prohibiting Standard Oil from giving
functional discounts.
See C. Edwards, Price Discrimination
Law 309 (1959). The FTC's pre-remand theory in the
Standard
Oil case has of course been the subject of harsh criticism.
See, e.g., Report of the Attorney General's National
Committee to Study the Antitrust Laws at 206. Much, if not all, of
this criticism rests upon the view that, under the FTC's
Standard Oil ruling, a
"supplier is charged with legal responsibility for the
middlemen's pricing tactics, and hence must control their resale
prices lest they undercut him to the unlawful detriment of his
directly purchasing retailers. Alternatively, the seller may forego
his operational freedom by matching his quotations to retailers
with theirs."
Ibid. Nothing in our opinion today should be read to
condone or approve such a result.
[
Footnote 21]
See also In re Mueller Co., 60 F.T.C. 120, 127-128
(1962) (refusing to make allowance for functional discounts in any
way that would "add a defense to a
prima facie violation
of Section 2(a) which is not included in either Section 2(a) or
Section 2(b)"),
aff'd, 323 F.2d 44 (CA7 1963),
cert.
denied, 377 U.S. 923 (1964). The FTC in
Mueller
expressly disavowed dicta from
Doubleday suggesting that
functional discounts are
per se legal if justified by the
buyer's costs.
Mueller held that the discounts were
controlled instead by the reasoning propounded in
General
Foods, which refers to the value of the services to the
supplier giving the discount. 60 F.T.C. at 127-128.
We need not address the relative merits of
Mueller and
Doubleday in order to resolve the case before us. We do,
however, reject the requirement of exactitude which might be
inferred from
Doubleday's dictum that a functional
discount offered to a buyer "should not exceed the cost of that
part of the function he actually performs on that part of the goods
for which he performs it." 52 F.T.C. at 209. As already noted, a
causation defense in a functional discount case does not demand the
rigorous accounting associated with a cost justification
defense.
[
Footnote 22]
The Government's position in this case does not contradict this
course of decision. The Government's
amicus brief on
Texaco's behalf criticizes the Court of Appeals opinion on the
theory that it "would require a supplier to show that a functional
discount is justified by the wholesaler's costs," and that it
imposed "liability for downstream competitive effects of legitimate
functional discounts." Brief for United States
et al. as
Amici Curiae 16, 6 (filed Aug. 3, 1989).
Cf. Boise
Cascade Corp. v. FTC, 837 F.2d 1127, 1141-1143 (267
U.S.App.D.C. 124, 1988) (summarizing debate about relevance of
buyer's costs to defense of functional discounts). If the Court of
Appeals were indeed to have endorsed either of these rules, it
would have departed perceptibly from the mainstream of the FTC's
reading of the Act. We need not decide whether the Government's
interpretation of the Court of Appeals opinion is correct, for we
affirm its judgment for reasons that do not entail the principles
criticized by the Government. Indeed, the Government itself opposed
the petition for certiorari in this case on the ground that
"we do not think that this case on its facts presents the broad
issue that petitioner discusses (whether a supplier must show that
its discounts to wholesalers relative to retailers are cost
based)."
Brief for United States as
Amicus Curiae 12 (filed May
16, 1989).
[
Footnote 23]
The seller may be willing to accept any division of the price
difference so long as some significant part is passed on to the
distributor's customers. Although respondents here did not need to
show any benefit to Texaco from the price discrimination scheme in
order to establish a violation of the Act, one possibility is
indicated by the brief filed
amicus curiae by the Service
Station Dealers of America (SSDA), an organization representing
both stations supplied by independent jobbers and stations supplied
directly by sellers.
See Brief for SSDA as
Amicus
Curiae 1-2. SSDA suggests that an indirect price discount to
competitors may be used to force directly supplied franchisees out
of the market, and so to circumvent federal restrictions upon the
termination of franchise agreements.
See 92 Stat. 324-332,
15 U.S.C. §§ 2801-2806.
One would expect that -- absent a safe harbor rule making
functional discounts a useful means to engage in otherwise unlawful
price discrimination -- excessive functional discounts of the sort
in evidence here would be rare. As the Government correctly
observes, "[t]his case appears to reflect rather anomalous behavior
on the part of the supplier." Brief for United States
et
al. as
Amici Curiae 17, n. 15 (filed Aug. 3, 1989).
See also Brief for United States as
Amicus Curiae
15 (filed May 16, 1989) ("market forces should tend to discourage a
supplier from offering independent wholesalers discounts that would
allow them to undercut the supplier's own retail customers").
[
Footnote 24]
Much of Perkins's case parallels that of respondents.
"There was evidence that Signal received a lower price from
Standard than did Perkins, that this price advantage was passed on,
at least in part, to Regal, and that Regal was thereby able to
undercut Perkins' price on gasoline. Furthermore, there was
evidence that Perkins repeatedly complained to Standard officials
that the discriminatory price advantage given Signal was being
passed down to Regal and evidence that Standard officials were
aware that Perkins' business was in danger of being destroyed by
Standard's discriminatory practices. This evidence is sufficient to
sustain the jury's award of damages under the Robinson-Patman
Act."
395 U.S. at
395 U. S.
649.
[
Footnote 25]
We added:
"Here Standard discriminated in price between Perkins and
Signal, and there was evidence from which the jury could conclude
that Perkins was harmed competitively when Signal's price advantage
was passed on to Perkins' retail competitor Regal. These facts are
sufficient to give rise to recoverable damages under the
Robinson-Patman Act."
395 U.S. at 648.
[
Footnote 26]
In fact, the principle applied in
Perkins -- that we
will not construe the Robinson-Patman Act in a way that "would
allow price discriminators to avoid the sanctions of the Act by the
simple expedient of adding an additional link to the distribution
chain," 395 U.S. at
395 U. S. 647
-- seems capable of governing this case as well. It might be
possible to view
Perkins as standing for a narrower
proposition, either because Signal apparently exercised majority
control over the intermediary, Western Hyway, and its retailer,
Regal,
see id. at
395 U. S. 651 (MARSHALL, J., concurring in part and
dissenting in part), or because Standard did not assert that its
price to Signal reflected a "functional discount." However, as the
Perkins dissent pointed out,
ibid., the
Perkins majority did not put any such limits on the
principle it declared.
[
Footnote 27]
See, e.g., Celnicker & Seaman, Functional
Discounts, Trade Discounts, Economic Price Discrimination and the
Robinson-Patman Act, 1989 Utah L.Rev. 813, 857 (1989) (concluding
that "[t]rade discounts often are manifestations of economic price
discrimination. . . . If a trade discount violates the normal
competitive disadvantage criteria used under the Act, no special
devices should be employed to protect it"); Rill, 53 Antitrust
L.J., at 940-941 ("Although it is entirely appropriate for the FTC
and the courts to insist that some substantial services be
performed in order for a buyer to earn a functional discount, a
requirement of precise mathematical equivalency makes no sense"); 3
E. Kintner & J. Bauer, Federal Antitrust Law 318-320, and n.
305 (1983) ("Functional discounts . . . are usually deemed lawful,"
but this usual rule is subject to exception in cases, "arising in
unusual circumstances," when the seller's "discrimination caused"
the tertiary line injury); Calvani, 17 B.C.Ind. & Com.L.Rev. at
549, and n. 26 (1976) (discounts to wholesalers are generally held
not to injure competition, but this rule is subject to
qualifications, and "[p]erhaps the most important caveat focuses on
the situation where the seller sells to both resellers and the
consumers and the resellers pass on to consumers all or part of the
wholesaling functional discount"); C. Edwards, Price Discrimination
Law 312-313 (1959) ("It is not surprising that from time to time
the Commission has been unable to avoid finding injurious
discrimination between direct and indirect customers nor to avoid
corrective orders that sought to define the gap between prices at
successive levels of distribution"); Kelley, Functional Discounts
Under the Robinson-Patman Act, 40 Cal.L.Rev. 526, 556 (1952)
(concluding that the "characterization of a price differential
between two purchasers as a functional or trade discount accords it
no cloak of immunity from the prohibitions of the Robinson-Patman
Act"); Shniderman, 60 Harv.L.Rev., at 599-600 (Commission's
approach to functional discounts "may have been influenced by the
possibility of subtle price discriminating techniques through the
employment of wholesalers receiving more than ample discount
differentials").
Professor Edwards, among others, describes the status of
functional discounts under the Robinson-Patman Act with clear
dissatisfaction. He complains that "The failure of the Congress to
cope with the problem . . . has left the Commission an impossible
job in this type of case." Price Discrimination Law at 313. He adds
that the Commission's "occasional proceedings" have been attributed
to the "Commission's wrongheadedness."
Id. at 312.
Professor Edwards's observations about the merits of the statute
and about prosecutorial discretion are obviously irrelevant to our
own inquiry. Unlike scholarly commentators, we have a duty to be
faithful to congressional intent when interpreting statutes, and
are not free to consider whether, or how, the statute should be
rewritten.
[
Footnote 28]
"In practice, the competitive effects requirement permits a
supplier to quote different prices between different distributor
classes -- so long as those who are higher up (nearer the supplier)
on the distribution ladder pay less than those who are further down
(nearer the consumer)."
F. Rowe, Price Discrimination Under the Robinson-Patman Act 174
(1962) (footnote omitted);
see also id. at 178.
[
Footnote 29]
Rowe, writing prior to this Court's
Perkins decision,
describes the exception, which he identifies with the
Standard
Oil cases, as "of dubious validity today."
Id. at
196. Rowe's analysis is flawed because he assumes that seller
liability for tertiary line implications of wholesaler discounts
must follow the logic of the
Standard Oil complaint, and
likewise assumes that this logic exposes to liability any seller
who fails to monitor the resale prices of its wholesaler.
Id. at 204. Indeed, Rowe's own discussion suggests one
defect in his argument: legitimate wholesaler discounts will
usually be insulated from liability by an absence of evidence on
the causation issue.
Id. at 203-204. In any event, nothing
in our opinion today endorses a theory of liability under the
Robinson-Patman Act for functional discounts so broad as the theory
Rowe draws from
Standard Oil.
[
Footnote 30]
The parties do not raise, and we therefore need not address, the
question whether the inference of injury to competition might also
be negated by evidence that disfavored buyers could make purchases
at a reasonable discount from favored buyers.
[
Footnote 31]
In
J. Truett Payne, 451 U.S. at
451 U. S.
565-566, we quoted with approval the following
passage:
"[D]amage issues in these cases are rarely susceptible of the
kind of concrete, detailed proof of injury which is available in
other contexts. The Court has repeatedly held that, in the absence
of more precise proof, the factfinder may 'conclude as a matter of
just and reasonable inference from the proof of defendants'
wrongful acts and their tendency to injure plaintiffs' business,
and from the evidence of the decline in prices, profits and values,
not shown to be attributable to other causes, that defendants'
wrongful acts had caused damage to the plaintiffs.'
Bigelow v.
RKO Pictures, Inc., [327 U.S.] at
327 U. S.
264.
See also Eastman Kodak Co v Southern Photo
Materials Co., 273 U. S. 359,
273 U. S.
377-379 (1927);
Story Parchment Co. v. Paterson
Parchment Paper Co., 282 U. S. 555,
282 U. S.
561-566 (1931)."
Zenith Radio Corp v Hazeltine Research, Inc., 395 U.S.
at
395 U. S.
123-124.
Justice WHITE, concurring in the result.
Texaco's first submission urging a blanket exemption for all
functional discounts is rejected by the Court on the ground stated
in
FTC v. Anheuser Busch, Inc., 363 U.
S. 536,
363 U. S. 550
(1960), that the "statute itself spells out the conditions which
make a price difference illegal or legal, and we would derange
Page 496 U. S. 574
this integrated statutory scheme" by providing a defense not
contained in the statute. In the next section of its opinion,
however, the Court not only declares that a price differential that
merely accords due recognition and reimbursement for actual
marketing functions not only does not trigger the presumption of an
injury to competition,
see FTC v. Morton Salt Co.,
334 U. S. 37,
334 U. S. 46-47
(1948), but also announces that "[s]uch a discount is not illegal."
Ante at
496 U. S. 562.
There is nothing in the Act to suggest such a defense to a charge
of price discrimination that
"may . . . substantially . . . Iessen competition . . . in any
line of commerce, or to injure, destroy, or prevent competition
with any person who either grants or knowingly receives the benefit
of such discrimination, or with customers of either of them."
15 U.S.C. § 13(a). Nor is there any indication in prior cases
that the Act should be so construed. The Court relies heavily on
the Report of the Attorney General's National Committee to Study
the Antitrust Laws (1955), and also suggests that the Federal Trade
Commission permits "legitimate functional discounts" but will not
countenance subterfuges.
Ante at
496 U. S.
563.
Thus, a Texaco retailer charged a higher price than a
distributor who is given what the Court would call a legitimate
discount is entirely foreclosed, even though he offers to prove,
and could prove, that the distributor sells to his customers at a
price lower than the plaintiff retailer pays Texaco and that those
customers of the distributor undersell the plaintiff and have
caused plaintiff's business to fail. This kind of injury to the
Texaco retailer's ability to compete is squarely covered by the
language of § 13(a), which reaches not only injury to competition
but injury to Texaco retail customers' ability to compete with the
distributor's customers. The Court neither explains why this is not
the case nor justifies its departure from the provisions of the Act
other than by suggesting that, when there is a legitimate discount,
it is the distributor's decision, not the discount given by Texaco,
that causes the injury, even though the latter makes possible
the
Page 496 U. S. 575
distributor's discount. Perhaps this is the case if the concept
of a legitimate price discrimination other than those legitimated
by the Act's provisions is to be implied. But that poses the
question whether the Act is open to such a construction.
The Attorney General's Committee noted the difficulty. Under the
construction of the Act that the FTC was then espousing and
applying,
see Standard Oil Co. v. FTC, 173 F.2d 210 (CA7
1949),
rev'd on other grounds, 340 U.
S. 231 (1951), the Committee said, "[a] supplier
according functional discounts to a wholesaler and other middleman
while at the same time marketing directly to retailers encounters
serious legal risks." Report of Attorney General's National
Committee at 206. The Committee clearly differed with the FTC, and
called for an authoritative construction of the Act that would
accommodate "functional discounts to the broader purposes of the
Act and of antitrust policy."
Id. at 208. At a later stage
in the
Standard Oil case, the FTC disavowed any purpose to
eliminate legitimate functional pricing or to make sellers
responsible for the pricing practices of its wholesalers. The
reversal of its position, which the Court of Appeals for the
Seventh Circuit had affirmed, was explained on the ground of
"broader antitrust policies." Reply Brief for Petitioner in
FTC
v. Standard Oil Co., O.T.1957, No. 24, p. 32. The FTC has also
appeared as an
amicus in this case, urging us to recognize
and define legitimate functional discounts. Its brief, however,
does not spell out the types of functional discounts that the
Commission considers defensible. Nor does the FTC cite any case
since the filing of its reply brief in 1957 in which it has
purported to describe the contours of legitimate functional
pricing. Furthermore, the FTC's argument apparently does not
persuade the Court, for the Commission recommends reversal and
remand, while the Court affirms the judgment.
Page 496 U. S. 576
In the absence of Congressional attention to this longstanding
issue involving antitrust policy, I doubt that at this late date we
should attempt to set the matter right, at least not in a case that
does not require us to define what a legitimate functional discount
is. If the FTC now recognizes that functional discounts given by a
producer who sells both to distributors and retailers are
legitimate if they reflect only proper factors and are not
subterfuges, I would await a case challenging such a ruling by the
FTC. We would then be reviewing a construction of the Act by the
FTC and its explanation of legitimate functional discount
pricing.
This is obviously not such a case. This is a private action for
treble damages, and the Court rules against the seller-discounter
since under no definition of a legitimate functional discount do
the discounts extended here qualify as a defense to a charge of
price discrimination. We need do no more than the Court did in
Perkins v. Standard Oil Co. of California, 395 U.
S. 642 (1969). This the Court plainly recognizes, and it
should stop there. Hence, I concur in the result.
Justice SCALIA, with whom Justice KENNEDY joins, concurring in
the judgment.
I agree with the Court that none of the arguments pressed by
petitioner for removing its conduct from the coverage of the
Robinson-Patman Act is persuasive. I cannot, however, adopt the
Court's reasoning, which seems to create an exemption for
functional discounts that are "reasonable" even though prohibited
by the text of the Act.
The Act provides:
"It shall be unlawful for any person engaged in commerce, in the
course of such commerce, either directly or indirectly, to
discriminate in price between different purchasers of commodities
of like grade and quality . . . where the effect of such
discrimination may be substantially to lessen competition or tend
to create a monopoly in any line of commerce, or to injure,
destroy, or prevent
Page 496 U. S. 577
competition with any person who either grants or knowingly
receives the benefit of such discrimination, or with customers of
either of them:
Provided, That nothing herein contained
shall prevent differentials which make only due allowance for
differences in the cost of manufacture, sale, or delivery resulting
from the differing methods or quantities in which such commodities
are to such purchasers sold or delivered."
15 U.S.C. § 13(a). As the Court notes,
ante at
496 U. S. 556,
sales of like goods in interstate commerce violate this provision
if three conditions are met: (1) the seller discriminates in price
between purchasers, (2) the effect of such discrimination may be to
injure competition between the victim and beneficiaries of the
discrimination or their customers, and (3) the discrimination is
not cost-based. Petitioner makes three arguments, one related to
each of these conditions. First, petitioner argues that a price
differential between purchasers at different levels of distribution
is not discrimination in price. As the Court correctly concludes,
that cannot be so. As long ago as
FTC v. Morton Salt Co.,
334 U. S. 37
(1948), we held that the Act prohibits differentials in the prices
offered to wholesalers and retailers. True, in
Morton
Salt, the retailers were being favored over the wholesalers,
the reverse of the situation here. But if that factor could make
any difference, it would bear not upon whether price discrimination
occurred, but upon whether it affected competition, the point I
address next.
Second, petitioner argues that its practice of giving
wholesalers Gull and Dompier discounts unavailable to retailer
Hasbrouck could not have injured Hasbrouck's competition with
retailers who purchased from Gull and Dompier. Any competitive
advantage enjoyed by the competing retailers, petitioner asserts,
was the product of independent decisions by Gull and Dompier to
pass on the discounts to those retailers. This also is
unpersuasive. The Act forbids price discrimination whose effect may
be
"to injure, destroy, or
Page 496 U. S. 578
prevent competition with any person who . . . knowingly receives
the benefit of such discrimination,
or with customers of
[that person]."
15 U.S.C. § 13(a) (emphasis added). Obviously, that effect upon
"competition with customers" occurs whether or not the
beneficiary's choice to pass on the discount is his own. The
existence of an implied "proximate cause" requirement that would
cut off liability by reason of the voluntary act of pass-on is
simply implausible. This field is laden with "voluntary acts" of
third persons that do not relieve the violator of liability --
beginning with the act of the ultimate purchaser, who in the last
analysis causes the injury to competition by "voluntarily" choosing
to buy from the seller who offers the lower price that the price
discrimination has made possible. The Act focuses not upon free
will, but upon predictable commercial motivation, and it is just as
predictable that a wholesaler will ordinarily increase sales (and
thus profits) by passing on at least some of a price advantage, as
it is that a retailer will ordinarily buy at the lower price. To
say that when the Act refers to injury of competition "with
customers" of the beneficiary it has in mind only those customers
to whom the beneficiary is
compelled to sell at the lower
price is to assume that Congress focused upon the damage caused by
the rare exception rather than the damage caused by the almost
universal rule. The Court rightly rejects that interpretation. The
independence of the pass-on decision is beside the point.
Petitioner's third point
relates to the third condition
of liability (
i.e., lack of a cost justification for the
discrimination), but does not assert that such a justification is
present here. Rather, joined by the United States as
amicus
curiae, petitioner argues at length that, even if petitioner's
discounts to Gull and Dompier cannot be shown to be cost-based,
they should be exempted, because the "functional discount" is an
efficient and legitimate commercial practice that is ordinarily
cost-based, though it is all but impossible to establish
Page 496 U. S. 579
cost justification in a particular case. The short answer to
this argument is that it should be addressed to Congress.
The Court does not, however, provide that response, but accepts
this last argument in somewhat modified form. Petitioner has
violated the Act, it says, only because the discount it gave to
Gull and Dompier was not a "reasonable reimbursement for the value
to [petitioner] of their actual marketing functions."
Ante
at
496 U. S. 562;
see also ante at
496 U. S. 570.
Relying on a mass of extratextual materials, the Court concludes
that the Act permits such "reasonable" functional discounts even if
the supplier cannot satisfy the "rigorous requirements of the cost
justification defense."
Ante at
496 U. S. 561.
I find this conclusion quite puzzling. The language of the Act is
straightforward: any price discrimination whose effect "may be
substantially . . . to injure, destroy, or prevent competition" is
prohibited, unless it is immunized by the "cost justification"
defense,
i.e., unless it
"make[s] only due allowance for differences in the cost of
manufacture, sale, or delivery resulting from the differing methods
or quantities in which [the] commodities are . . . sold or
delivered."
15 U.S.C. § 13(a). There is no exception for "reasonable"
functional discounts that do not meet this requirement. Indeed, I
am at a loss to understand what
makes a functional
discount "reasonable"
unless it meets this requirement. It
does not have to meet it penny-for-penny, of course: The "rigorous
requirements of the cost justification defense" to which the Court
refers,
ante at
496 U. S. 561,
are not the rigors of mathematical precision, but the rigors of
proof that the amount of the discount and the amount of the cost
saving are close enough that the difference cannot produce any
substantial lessening of competition.
See ante at
496 U. S.
561-562, n. 18. How is one to determine that a
functional discount is "reasonable" except by proving (through the
normally, alas, "rigorous" means) that it meets this test? Shall we
use a nationwide average?
I suppose a functional discount can be "reasonable" (in the
relevant sense of being unlikely to subvert the purposes of
Page 496 U. S. 580
the Act) if it is not commensurate with the supplier's costs
saved (as the cost-justification defense requires), but is
commensurate with the wholesaler's costs
incurred in
performing services for the supplier. Such a discount would not
produce the proscribed effect upon competition, since, if it
constitutes only reimbursement for the wholesaler, one would not
expect him to pass it on. The relevant measure of the discount in
order to determine "reasonableness" on that basis, however, is not
the measure the Court applies to Texaco ("value to [the supplier]
of [the distributor's] actual marketing functions,"
ante
at
496 U. S.
562), but rather "cost to the distributor of the
distributor's actual marketing functions" -- which is of course not
necessarily the same thing. I am therefore quite unable to
understand what the Court has in mind by its "reasonable"
functional discount that is not cost-justified.
To my mind, there is one plausible argument for the proposition
that a functional basis for differential pricing
ipso
facto -- cost justification or not -- negates the probability
of competitive injury, thus destroying an element of the
plaintiff's
prima facie case,
see Falls City
Industries, Inc. v. Vanco Beverage, Inc., 460 U.
S. 428,
460 U. S. 434
(1983): In a market that is really functionally divided, retailers
are in competition with one another, not with wholesalers. That
competition among retailers cannot be injured by the supplier's
giving lower prices to wholesalers -- because if the price
differential is passed on, all retailers will simply purchase from
wholesalers instead of from the supplier. Or, to put it
differently, when the market is functionally divided, all competing
retailers have the opportunity of obtaining the same price from
wholesalers, and the supplier's functional price discrimination
alone does not cause any injury to competition. Therefore (the
argument goes), if functional division of the market is
established, it should be up to the complaining retailer to show
that some special factor (
e.g., an agreement between the
supplier and the wholesaler that the latter will not sell to the
former's retailer-customers) prevents this normal market
Page 496 U. S. 581
mechanism from operating. As the Court notes,
ante at
496 U. S. 570,
n. 30, this argument was not raised by the parties here or below,
and it calls forth a number of issues that would benefit from
briefing and factual development. I agree that we should not decide
the merit of this argument in the first instance.
For the foregoing reasons, I concur in the judgment.