Section 8(b)(4) of the National Labor Relations Act prohibits
secondary boycotts, but its so-called "publicity proviso" exempts
from the prohibition publicity advising the public that a product
is produced by an employer with whom a union has a primary dispute
and is distributed by another employer. As a result of a wage
dispute between respondent union and a building contractor retained
by a company to construct a department store in a shopping center
owned and operated by petitioner, the union passed out handbills to
consumers in the shopping center urging them not to patronize any
of the stores in the center until petitioner publicly promised that
all construction at the center would be done by contractors who pay
their employees fair wages and fringe benefits. Petitioner filed an
unfair labor practice charge with the National Labor Relations
Board, which held that the handbilling was exempted from the
secondary boycott prohibition of § 8(b)(4) by the "publicity
proviso," and dismissed the complaint. The Board reasoned that
there was a "symbiotic" relationship between petitioner and its
tenants, including the department store company, and that they
would derive a substantial benefit from the "product" that the
building contractor was constructing, namely, the new store, the
contractor's status as a producer bringing a total consumer boycott
of the shopping center within the "publicity proviso." The Court of
Appeals agreed, holding that the building contractor was a
producer, and that petitioner and its tenants were distributors
within the meaning of the proviso.
Held: The handbilling does not come within the
protection of the "publicity proviso." Pp.
463 U. S.
153-157.
(a) The only publicity exempted from the secondary boycott
prohibition is publicity intended to inform the public that the
primary employer's product is "distributed by" the secondary
employer. Here, the Board's analysis would almost strip the
distribution requirement of any limiting effect, and diverts the
inquiry away from the relationship between the primary and
secondary employers and toward the relationship between the two
secondary employers. It then tests that relationship by a standard
so generous that it would be satisfied by virtually any
Page 463 U. S. 148
secondary employer that a union might want consumers to boycott.
Pp.
463 U. S.
155-156.
(b) The handbills at issue did not merely call for a boycott of
the department store company's products; they also called for a
boycott of the products being sold by the company's cotenants.
Neither petitioner nor any of the cotenants had any business
relationship with the building contractor, nor do they sell any
product whose chain of production can reasonably be said to include
the contractor. Hence, there is no justification for treating the
products that the cotenants distribute to the public as products
produced by the contractor. Pp.
463 U. S.
156-157.
662 F.2d 264, vacated and remanded.
STEVENS, J., delivered the opinion for a unanimous Court.
JUSTICE STEVENS delivered the opinion of the court.
As a result of a labor dispute between respondent union and the
H. J. High Construction Company (High), the union passed out
handbills urging consumers not to trade with a group of employers
who had no business relationship of any kind with High. The
question presented is whether that handbilling is exempted from the
prohibition against secondary
Page 463 U. S. 149
boycotts contained in § 8(b)(4) [
Footnote 1] of the National Labor Relations Act, as
amended, 29 U.S.C. § 158(b)(4), by what is known as the "publicity
proviso" to that section. [
Footnote
2]
High is a general building contractor retained by the H. J.
Wilson Company (Wilson) to construct a department store in a
shopping center in Tampa, Fla. Petitioner, the Edward J. DeBartolo
Corporation (DeBartolo), owns and operates the center. Most of the
85 tenants in the mall signed a standard lease with DeBartolo
providing for a minimum rent (which increases whenever a large new
department store opens for business) plus a percentage of gross
sales, and requiring the tenant to pay a proportionate share of the
costs of maintaining the mall's common areas, to pay dues to a
merchants' association, and to take part in four joint advertising
brochures. Wilson signed a slightly different land lease agreement,
but it also promised to pay dues to the
Page 463 U. S. 150
merchants' association and to share in the costs of maintaining
the common areas. Under the terms of Wilson's lease, neither
DeBartolo nor any of the other tenants had any right to control the
manner in which High discharged its contractual obligation to
Wilson.
The union conducted its handbilling at all four entrances to the
shopping center for about three weeks, while the new Wilson store
was under construction. Without identifying High by name, the
handbill stated that the contractors building Wilson's Department
Store were paying substandard wages, and asked the readers not to
patronize any of the stores in the mall until DeBartolo publicly
promised that all construction at the mall would be done by
contractors who pay their employees fair wages and fringe benefits.
[
Footnote 3] The
Page 463 U. S. 151
handbilling was conducted in an orderly manner, and was not
accompanied by any picketing or patrolling. DeBartolo advised the
union that it would not oppose this handbilling if the union
modified its message to make clear that the dispute did not involve
DeBartolo or any of Wilson's cotenants, and if it limited its
activities to the immediate vicinity of Wilson's. When the union
persisted in distributing handbills to all patrons of the shopping
center, DeBartolo filed a trespass action in the state court and an
unfair labor practice charge with the National Labor Relations
Board. The Board's General Counsel issued a complaint.
The complaint recited the dispute between the union and High,
and noted the absence of any labor dispute between the union and
DeBartolo, Wilson, or any of the other tenants of the East Lake
Mall. The complaint then alleged that, in furtherance of its
primary dispute with High, the union
"has threatened, coerced or restrained, and is threatening,
coercing or restraining, various tenant Employers who are engaged
in business at East Lake Square Mall, and who lease space from
DeBartolo in East Lake Square Mall, by handbilling the general
public not to do business with the above-described tenant
Employers. . . ."
Complaint � 8(a). The complaint alleged that the object of the
handbilling
"was and is, to force or require the aforesaid tenant Employers
in East Lake Square Mall . . . to cease using, handling,
transporting, or otherwise dealing in products and/or services of,
and to cease doing business with DeBartolo, in order to force
DeBartolo and/or Wilson's not to do business with High."
Complaint � 8(b).
After the union filed its answer, the parties stipulated to the
relevant facts and submitted the matter to the Board for
Page 463 U. S. 152
decision. Without deciding whether the handbilling constituted a
form of "coercion" or "restraint" proscribed by § 8(b)(4), the
Board concluded that it was exempted from the Act by the "publicity
proviso" and dismissed the complaint.
Florida Gulf Coast
Building Trades Council, AFLIO (Edward J. DeBartolo Corp.),
252 N.L.R.B. 702 (1980). The Board reasoned that there was a
"symbiotic" relationship between DeBartolo and its tenants,
including Wilson, and that they all would derive a substantial
benefit from the "product" that High was constructing, namely
Wilson's new store. The Board did not expressly state that
DeBartolo and the other tenants could be said to be distributors of
that product, but concluded that High's status as a producer
brought a total consumer boycott of the shopping center within the
publicity proviso. [
Footnote
4]
The Court of Appeals agreed. 662 F.2d 264 (CA4 1981). It
observed that our decision in
NLRB v. Servette, Inc.,
377 U. S. 46
(1964), had rejected a narrow reading of the proviso, and that the
Board had consistently construed it in an expansive manner. Finding
the Board's interpretation consistent with the rationale of the
National Labor Relations Act, it
Page 463 U. S. 153
held that High was a producer and that DeBartolo and the other
tenants were distributors within the meaning of the proviso. This
holding reflected the court's belief that in response to the
union's consumer handbilling, DeBartolo and the storekeepers would
be able "in turn, to apply pressure on Wilson's and High." 662 F.2d
at 271. Because the decision conflicts with that of the Court of
Appeals for the Eighth Circuit in
Pet, Inc. v. NLRB, 641
F.2d 545 (1981), we granted certiorari. 459 U.S. 904 (1982).
[
Footnote 5]
The Board and the union correctly point out that DeBartolo
cannot obtain relief in this proceeding unless it prevails on three
separate issues. It must prove that the union did "threaten,
coerce, or restrain" a person engaged in commerce, with the object
of "forcing or requiring" someone to cease doing business with
someone else -- that is to say, it must prove a violation of §
8(b)(4)(ii)(B). It must also overcome both the union's defense
based on the publicity proviso and the union's claim that its
conduct was protected by the First Amendment. Neither the Board nor
the Court of Appeals considered whether the handbilling in this
case was covered by § 8(b)(4)(ii)(B) or protected by the First
Amendment, because both found that it fell within the proviso. We
therefore limit our attention to that issue.
The publicity proviso applies to communications "other than
picketing," that are "truthful," and that do not produce either an
interference with deliveries or a work stoppage by employees of any
person other than the firm engaged in the
Page 463 U. S. 154
primary labor dispute. The Board and the Court of Appeals found
that these three conditions were met, and these findings are not
now challenged. The only question is whether the handbilling
"advis[ed] the public . . . that a product or products are
produced by an employer with whom the labor organization has a
primary dispute and are distributed by another employer."
The parties agree that this language limits the proviso's
protection to publicity that is designed to create consumer
pressure on secondary employers who distribute the primary
employer's products. They do not agree, however, on what
constitutes a producer-distributor relationship.
We have analyzed the producer-distributor requirement in only
one case,
NLRB v. Servette, Inc., supra. Servette
involved a primary dispute between a union and a wholesale
distributor of candy and certain other specialty items sold to the
public by supermarkets. The union passed out handbills in front of
some of the chainstores urging consumers not to buy any products
purchased by the store from Servette. We held that, even though
Servette did not actually manufacture the items that it
distributed, it should still be regarded as a "producer" within the
meaning of the proviso. We thus concluded that the handbills
advised the public that the products were produced by an employer
with whom the union had a primary dispute (Servette) and were being
distributed by another employer (the supermarket).
In reaching that conclusion, we looked to the legislative
history of the Labor-Management Reporting and Disclosure Act of
1959, Pub.L. 86-257, 73 Stat. 519, which had simultaneously
strengthened the secondary boycott prohibition and added the
publicity proviso. We noted that a principal source of
congressional concern had been the secondary boycott activities of
the Teamsters Union, which, for the most part, represented
employees of motor carriers who did not "produce" goods in the
technical sense of the verb. The Teamsters' activities were plainly
intended to be covered
Page 463 U. S. 155
by the new prohibitions in § 8(b)(4)(ii)(B), and we declined to
hold that Congress, in using the word "produced," had intended to
exclude the Teamsters entirely from the offsetting protections of
the proviso.
"There is nothing in the legislative history which suggests that
the protection of the proviso was intended to be any narrower in
coverage than the prohibition to which it is an exception, and we
see no basis for attributing such an incongruous purpose to
Congress."
377 U.S. at
377 U. S.
55.
The focus of the analysis in
Servette was on the
meaning of the term "producer." In this case, DeBartolo is willing
to concede that Wilson distributes products that are "produced" by
High within the meaning of the statute. This would mean that
construction workers, like truckdrivers, may perform services that
are essential to the production and distribution of consumer goods.
We may therefore assume in this case that High, the primary
employer, is a producer within the meaning of the proviso.
[
Footnote 6] Indeed, we may
assume here that the proviso's "coverage" -- the types of primary
disputes it allows to be publicized -- is broad enough to include
almost any primary dispute that might result in prohibited
secondary activity. [
Footnote
7]
We reject, however, the Board's interpretation of the extent of
the secondary activity that the proviso permits. The only publicity
exempted from the prohibition is publicity intended to inform the
public that the primary employer's product is "distributed by" the
secondary employer. We are persuaded that Congress included that
requirement to reflect
Page 463 U. S. 156
the concern that motivates all of § 8(b)(4): "shielding
unoffending employers and others from pressures in controversies
not their own."
NLRB v. Denver Building & Construction
Trades Council, 341 U. S. 675,
341 U. S. 692
(1951). [
Footnote 8] In this
case, the Board did not find that any product produced by High was
being distributed by DeBartolo or any of Wilson's cotenants.
Instead, it relied on the theory that there was a symbiotic
relationship between them and Wilson, and that DeBartolo and
Wilson's cotenants would derive substantial benefit from High's
work. That form of analysis would almost strip the distribution
requirement of its limiting effect. It diverts the inquiry away
from the relationship between the primary and secondary employers
and toward the relationship between two secondary employers. It
then tests that relationship by a standard so generous that it will
be satisfied by virtually any secondary employer that a union might
want consumers to boycott. Yet if Congress had intended all
peaceful, truthful handbilling that informs the public of a primary
dispute to fall within the proviso, the statute would not have
contained a distribution requirement. [
Footnote 9]
In this case, DeBartolo is willing to assume that Wilson
distributes products that are "produced" by High within the meaning
of the statute. Wilson contracted with High to receive the
construction services that are the subject of the primary dispute,
and the cost of those services will presumably be reflected in the
prices of the products sold by Wilson. But the handbills at issue
in this case did not merely call for a boycott of Wilson's
products; they also called for a boycott
Page 463 U. S. 157
of the products being sold by Wilson's cotenants. Neither
DeBartolo nor any of the cotenants has any business relationship
with High. Nor do they sell any products whose chain of production
can reasonably be said to include High. Since there is no
justification for treating the products that the cotenants
distribute to the public as products produced by High, the Board
erred in concluding that the handbills came within the protection
of the publicity proviso.
Stressing the fact that this case arises out of an entirely
peaceful and orderly distribution of a written message, rather than
picketing, the union argues that its handbilling is a form of
speech protected by the First Amendment. The Board, without
completely endorsing the union's constitutional argument, contends
that it has sufficient force to invoke the Court's prudential
policy of construing Acts of Congress so as to avoid the
unnecessary decision of serious constitutional questions.
See
NLRB v. Catholic Bishop of Chicago, 440 U.
S. 490,
440 U. S.
500-501 (1979). That doctrine, however, serves only to
authorize the construction of a statute in a manner that is "fairly
possible."
Crowell v. Benson, 285 U. S.
22,
285 U. S. 62
(1932). We do not believe that the Board's expansive reading of the
proviso meets that standard. [
Footnote 10]
Nevertheless, we do not reach the constitutional issue in this
case. For, as we noted at the outset, the Board has not
Page 463 U. S. 158
yet decided whether the handbilling in this case was proscribed
by the Act. It rested its decision entirely on the publicity
proviso. and never considered whether, apart from that proviso, the
union's conduct fell within the terms of § 8(b)(4)(ii)(B).
[
Footnote 11] Until the
statutory question is decided, review of the constitutional issue
is premature.
The judgment of the Court of Appeals is vacated, and the case is
remanded for further proceedings consistent with this opinion.
It is so ordered.
[
Footnote 1]
That section makes it an unfair labor practice for a labor
organization or its agents
"(ii) to threaten, coerce, or restrain any person engaged in
commerce or in an industry affecting commerce, where in either case
an object thereof is:"
"
* * * *"
"(B) forcing or requiring any person to cease using, selling,
handling, transporting, or otherwise dealing in the products of any
other producer, processor or manufacturer, or to cease doing
business with any other person. . . ."
61 Stat. 140, as amended, 29 U.S.C. 158(b)(4).
[
Footnote 2]
That proviso reads as follows:
"
Provided further, That for the purposes of this
paragraph (4) only, nothing contained in such paragraph shall be
construed to prohibit publicity, other than picketing, for the
purpose of truthfully advising the public, including consumers and
members of a labor organization, that a product or products are
produced by an employer with whom the labor organization has a
primary dispute and are distributed by another employer, as long as
such publicity does not have an effect of inducing any individual
employed by any person other than the primary employer in the
course of his employment to refuse to pick up, deliver, or
transport any goods, or not to perform any services, at the
establishment of the employer engaged in such distribution."
73 Stat. 543, 29 U.S.C. 158(b)(4).
[
Footnote 3]
The handbills read:
"
PLEASE DON'T SHOP AT EAST LAKE SQUARE MALL PLEASE"
The FLA. GULF COAST BUILDING TRADES COUNCIL, AFL-CIO is
requesting that you do not shop at the stores in the East Lake
Square Mall because of The Mall ownership's contribution to
substandard wages.
"The Wilson's Department Store under construction on these
premises is being built by contractors who pay substandard wages
and fringe benefits. In the past, the Mall's owner, The Edward J.
DeBartolo Corporation, has supported labor and our local economy by
insuring that the Mall and its stores be built by contractors who
pay fair wages and fringe benefits. Now, however, and for no
apparent reason, the Mall owners have taken a giant step backwards
by permitting our standards to be torn down. The payment of
substandard wages not only diminishes the working person's ability
to purchase with earned, rather than borrowed, dollars, but it also
undercuts the wage standard of the entire community. Since low
construction wages at this time of inflation means decreased
purchasing power, do the owners of East Lake Mall intend to
compensate for the decreased purchasing power of workers of the
community by encouraging the stores in East Lake Mall to cut their
prices and lower their profits?"
"CUT-RATE WAGES ARE NOT FAIR UNLESS MERCHANDISE PRICES ARE ALSO
CUT-RATE."
"We ask for your support in our protest against substandard
wages. Please do not patronize the stores in the East Lake Square
Mall until the Mall's owner publicly promises that all construction
at the Mall will be done using contractors who pay their employees
fair wages and fringe benefits."
"IF YOU MUST ENTER THE MALL TO DO BUSINESS, please express to
the store managers your concern over substandard wages and your
support of our efforts."
"We are appealing only to the public -- the consumer. We are not
seeking to induce any person to cease work or to refuse to make
deliveries."
[
Footnote 4]
The Board concluded:
"In sum, we find that the mutual obligations between the parties
and the benefits derived from participation in the mall enterprise
reflect the symbiotic nature of the relationship between DeBartolo
and its tenants, not unlike the relationship between the operations
of a diversified corporation. High's contribution to his enterprise
is as an employer which applies its labor to a product,
i.e., the Wilson's store, from which DeBartolo and its
tenants will derive substantial benefit. Consequently, we find as a
result of its relationship with Wilson's and the shopping center
enterprise that High applies capital, enterprise, and service to
that enterprise, and thus that it is a 'producer' in the sense that
that term is used in the publicity proviso as interpreted by the
Supreme Court in
Servette, [
377 U.S.
46 (1964)], and by this Board in
Pet, [244 N.L.R.B. 96
(1979)]."
"Having found High to be a producer within the meaning of
Section 8(b)(4), we find that Respondent's handbilling urging a
total consumer boycott of DeBartolo and its tenants other than
Wilson's is protected by the publicity proviso of that section of
the Act."
252 N.L.R.B. at 705.
[
Footnote 5]
DeBartolo was successful in its trespass action in the state
court. The handbilling at the East Lake Mall was enjoined and
ceased on January 4, 1980. The parties agree, however, that the
case is not moot. DeBartolo operates a number of shopping centers
at various locations throughout the United States, and the union
maintains that it has a right to engage in comparable handbilling
in the future if a similar problem should again arise. That
possibility, together with the fact that a cease-and-desist order
would protect DeBartolo from a recurrence in the future, provides a
sufficient basis for concluding that the case is not moot.
[
Footnote 6]
Cf. Local 712, IBEW (Golden Dawn Food), 134 N.L.R.B.
812 (1961) (electrical and refrigeration work);
Plumbers &
Pipefitters, Local 142 (Shop-Rite Foods), 133 N.L.R.B. 307
(1961) (refrigeration work).
[
Footnote 7]
As the Board stated in
International Brotherhood of
Teamster, Local 57 (Lohman Sales Co.), 132 N.L.R.B. 901, 907
(1961),
"there is no suggestion either in the statute itself or in the
legislative history that Congress intended the words 'product' and
'produced' to be words of special limitation."
[
Footnote 8]
See also Longshoremen v. Allied International, Inc.,
456 U. S. 212,
456 U. S. 223
(1982);
Carpenters v. NLRB, 357 U. S.
93,
357 U. S. 100
(1958); H.R.Rep. No. 245, 80th Cong., 1st Sess., 24 (1947), 1 NLRB,
Legislative History of the Labor Management Relations Act of 1947,
p. 315 (1948).
[
Footnote 9]
The Board concedes in its brief that Congress intended this
language to restrict the scope of the proviso. It acknowledges that
the product must be "in some manner distributed by the employers at
whose customers the nonpicketing publicity is immediately
directed." Brief for Respondent NLRB 9.
[
Footnote 10]
Concededly,
"[t]he proviso was the outgrowth of a profound Senate concern
that the unions' freedom to appeal to the public for support of
their case be adequately safeguarded."
NLRB v. Servette, Inc., 377 U. S.
46,
377 U. S. 55
(1964). Indeed, several legislators referred to the First Amendment
explicitly during the debates.
E.g., 105 Cong.Rec. 6232
(1959), 2 NLRB, Legislative History of the Labor-Management
Reporting and Disclosure Act of 1959, p. 1037 (1959) (Sen.
Humphrey); 105 Cong.Rec. at 18135, 2 NLRB Legislative History, at
1722 (Rep. Udall). That fact, however, merely confirms in this case
the presumption that underlies
Catholic Bishop and
Crowell: when Congress legislates in a fashion that
restricts communicative activity, it expects the statutory language
to be construed narrowly.
See Catholic Bishop, 440 U.S. at
440 U. S. 507.
It does not, however, expect the statutory language to be deprived
of substantial practical effect.
[
Footnote 11]
Cf. NLRB v. Retail Store Employees, 447 U.
S. 607 (1980) (picket line advocating boycott of
substantial portion of secondary employer's business is
proscribed);
NLRB v. Fruit Packers, 377 U. S.
58 (1964) (
"Tree Fruits") (picket line
advocating boycott of insubstantial portion of secondary employer's
business is not proscribed).