Phillipsburg National Bank (PNB) and Second National Bank (SNB)
are the two largest of the three commercial banks in Phillipsburg,
New Jersey, whose 1960 population (including suburbs) was 28,500.
Easton, Pennsylvania, across the river, whose 1960 population
(including suburbs) was 60,000, has four commercial banks. The
proposed merger of PNB and SNB, direct competitors, would produce a
bank with assets of more than $41,100,000, placing it second among
the six banks remaining in the Phillipsburg-Easton area, and would
give the two largest banks in the area 54.8% of the banking assets,
64.8% of total deposits, 63% of total loans, and 10 of the 16
banking offices. PNB and SNB are oriented toward the needs of small
depositors and small borrowers in the Phillipsburg-Easton area, as
over 90% of their depositors and about 80% of their borrowers
reside there, with the vast majority residing in Phillipsburg.
Despite the views of the Federal Reserve Board, the Federal Deposit
Insurance Corporation, and the Attorney General that the proposed
merger involved commercial banking in Phillipsburg-Easton and that
the merger would significantly harm competition in that area, the
Comptroller of the Currency, pursuant to the Bank Merger Act,
approved the merger, treating most of the Lehigh Valley as the
geographic area, and evaluating competition from finance companies,
savings and loan institutions, and the more than 30 commercial
banks in that area. The District Court rejected Phillipsburg-Easton
as the geographic area and selected an area about four times as
large, with a 1960 population of 216,000 and 18 banks. Although, in
its actual analysis of competitive effect, that court looked to
commercial banking as the relevant product market, it emphasized
competition between PNB-SNB and other types of financial
institutions, and stated that PNB-SNB's activities "really make
them much more . . . like savings institutions than like so many of
the larger commercial banks." The District Court held that the
United States had not established that the merger would have any
anticompetitive effect, and that, even if
Page 399 U. S. 351
there were
de minimis anticompetitive effect in the
Government's narrowly drawn market, such effect would be clearly
outweighed by the convenience and needs of the community.
Held:
1. Commercial banking is the relevant product market. Pp.
399 U. S.
359-362.
(a) It is the cluster of products and services offered by
full-service banks that makes commercial banking a distinct line of
commerce.
United States v. Philadelphia National Bank,
374 U. S. 321. Pp.
399 U. S.
359-360.
(b) While submarkets such as the District Court defined would be
relevant in analyzing the effect on competition between a
commercial bank and another type of financial institution, they
cannot be the basis for disregarding the broader line of commerce
that has economic significance, with respect to small as well as
large banks. Pp.
399 U. S.
360-362.
2. The Phillipsburg-Easton area is the relevant geographic
market. Pp.
399 U. S.
362-365.
(a) Commercial realities in the banking industry make clear that
banks generally have a very localized business, and such
localization is particularly pronounced when small customers are
involved. Pp.
399 U. S.
362-364.
(b) The area is a geographic market in which the merger's effect
would be "direct and immediate," and where the merging banks'
customers must, or will, do their banking. Pp.
399 U. S.
364-365.
(c) The area, with a 1960 population of nearly 90,000, and with
seven competing banks, is a market that is clearly an economically
significant section of the country for the purposes of § 7 of the
Clayton Act. P.
399 U. S.
365.
3. On the record in this case the proposed merger would be
"inherently likely to lessen competition substantially." Pp.
399 U. S.
365-369.
4. The District Court's errors require reexamination of its
conclusion under the Bank Merger Act that any anticompetitive
effects of the merger would be outweighed by the merger's
contribution to the community's convenience and needs. Such
reexamination must be in terms of the Phillipsburg-Easton area as a
whole, and should specifically explore alternative methods of
serving the convenience and needs of the area, and consider whether
the merger will benefit all banking customers, small and large, in
the community. Pp.
399 U. S.
369-372.
306 F.
Supp. 645, reversed and remanded.
Page 399 U. S. 352
MR. JUSTICE BRENNAN delivered the opinion of the Court.
This direct appeal under the Expediting Act, 15 U.S.C. § 29, is
taken by the United States from a judgment of the District Court
for the District of New Jersey dismissing, after full hearing, the
Government's complaint seeking to enjoin as a violation of § 7 of
the Clayton Act, 15 U.S.C. § 18, [
Footnote 1] the proposed merger of appellees, Phillipsburg
National Bank and Trust Co. (PNB) and the Second National Bank of
Phillipsburg (SNB), both located in Phillipsburg, New Jersey. The
Comptroller of the Currency, also an appellee here, approved the
merger in December, 1967, and intervened in this action to defend
it, as he was authorized to do by the Bank Merger Act of 1966, 12
U.S.C. § 1828(c)(7)(D)
Page 399 U. S. 353
(1964 ed., Supp. V). [
Footnote
2] The Bank Merger Act required that the District Court engage
in a two-step process,
United States v. First City National
Bank of Houston, 386 U. S. 361
(1967);
United States v. Third National Bank in Nashville,
390 U. S. 171
(1968), the first of which was to decide whether the merger would
violate the antitrust prohibitions of § 7 of the Clayton Act. If
the court found that § 7 would be violated, then the Bank Merger
Act required that the District Court decide whether
"the anticompetitive effects of the proposed transaction are
clearly outweighed in the public interest by the probable effect of
the transaction in meeting the convenience and needs of the
community to be served."
12 U.S.C. § 1828(c)(5)(b). The District Court found that the
United States
"failed to establish by a preponderance of the evidence that the
proposed merger would have any anticompetitive effect and, further,
that, even if there were
de minimis anticompetitive effect
in the narrowly drawn market proposed by the government, such
effect is clearly outweighed by the convenience and needs of the
community to be served by the merged bank."
306 F.
Supp. 645, 667 (1969). We noted probable jurisdiction. 397 U.S.
933 (1970). We reverse. We have concluded from our examination of
the record that the District Court erred in its definitions of the
relevant product and geographic markets, and that these errors
invalidate the court's determination that the merger would have no
significant anticompetitive effects.
I
THE FACTUAL SETTING
Phillipsburg is a small industrial city on the Delaware River in
the southwestern corner of Warren County,
Page 399 U. S. 354
New Jersey. Its population was 18,500 in 1960, 28,500 counting
the population of its bordering suburbs. Although the population of
the suburbs is and has been increasing, Phillipsburg itself has not
grown. Easton, Pennsylvania, lies directly across the river. It had
a population of 32,000 in 1960, 60,000 counting its bordering
suburbs. Its population growth pattern has paralleled that of
Phillipsburg. The cities are linked by two bridges, and the
testimony was that they are, "in effect . . . , one town."
This "one town" has seven commercial banks, four in Easton and
three in Phillipsburg. PNB and SNB are, respectively, the third and
fifth largest in overall banking business. All seven fall within
the category of small banks, their assets in 1967 ranging from
$13,200,000 to $75,600,000. [
Footnote 3] PNB, with assets then of approximately
$23,900,000, and SNB, with assets of approximately $17,300,000, are
the first and second largest of the three Phillipsburg banks. The
merger would produce a bank with assets of over $41,100,000, second
in size of the six remaining commercial banks in "one town."
PNB and SNB are direct competitors. Their main offices are
opposite one another on the same downtown street. SNB's only branch
is across a suburban highway from one of PNB's two branches. Both
banks offer the wide range of services and products available at
commercial banks, including, for instance, demand deposits,
Page 399 U. S. 356
savings and time deposits, consumer loans, commercial and
industrial loans, real estate mortgages, trust services, safe
deposit boxes, and escrow services. As is characteristic of banks
of their size operating in small communities, PNB and SNB have less
of their assets in commercial and industrial loans than do larger
banks. They emphasize real estate loans and mortgages, and they
have relatively more time and savings deposits than demand
deposits. Similarly, their trust assets are quite small. In short,
both banks are oriented toward the needs of small depositors and
small borrowers. Thus, in 1967, 75% of PNB's number of deposits and
73% of SNB's were $1,000 or less; 98% of PNB's number of deposits
and 97% of SNB's were $10,000 or less. Similarly, 75% of PNB's
number of loan accounts and 59% of SNB's were $2,500 or less, and
93% and 87%, respectively, were $10,000 or less.
Both banks serve predominantly Phillipsburg residents. In 1967,
although 91.6% of PNB's and 92% of SNB's depositors were residents
of "one town," only 5.3% of PNB's and 9 % of SNB's depositors lived
in Easton. And, although 78.6% of PNB's and 87.2% of SNB's number
of loans were made to residents of "one town," only 14.8,% and
11.6%, respectively, went to persons living in Easton. A witness
testified that all of the approximately 8,500 Phillipsburg families
deal with one or another of the three commercial banks in that
city. The town's businessmen prefer to do the same. The preference
for local banks was strikingly evidenced by the fact that PNB and
SNB substantially increased their savings deposit accounts during
1962-1967, even though their passbook savings rates were lower than
those being paid by other readily accessible banks. At a time when
Phillipsburg banks were paying 3.5% interest and Easton banks only
3%, other banks within a 13-mile radius were offering 4%.
Page 399 U. S. 357
Phillipsburg-Easton is in the northeastern part of the Lehigh
Valley, a region of approximately 1,000 square miles, with a
population of 492,000 in 1960 and 38 commercial banks in June,
1968. There is considerable mobility among residents of the area
for social, shopping, and employment purposes. Customer preference
and conservative banking practices, however, have tended to limit
the bulk of each commercial bank's business to its immediate
geographic area. Neither PNB nor SNB has aggressively sought
business outside "one town." Similarly, most other banks in the
Lehigh Valley have shown little interest in seeking customers in
Phillipsburg-Easton. The District Court found that
"[t]here is an attitude of complacency on the part of many banks
[in the Valley]. They are content to continue outmoded banking
practice, and reluctant to risk changes which would improve service
and extend services over a greater area to a larger segment of the
population."
306 F. Supp. at 661.
The merger would reduce the number of commercial banks in "one
town" from seven to six, and from three to two in Phillipsburg. The
merged bank would have five of the seven banking offices in
Phillipsburg and its environs and would be three times as large as
the other Phillipsburg bank; it would have 75.8% of the city's
banking assets, 76.1% of its deposits, and 84.1,% of its loans.
Within Phillipsburg-Easton, PNB-SNB would become the second largest
commercial bank, having 19.3% of the total assets, 23.4% of total
deposits, 19.2% of demand deposits, and 27.3% of total loans. This
increased concentration would give the two largest banks 54.8% of
the "one town" banking assets, 64.8% of its total deposits, 63.3%
of demand deposits, 63% of total loans, and 10 of the 16 banking
offices.
We entertain no doubt that this factual pattern requires a
determination whether the merger passes muster
Page 399 U. S. 358
under the antitrust standards of
United States v.
Philadelphia National Bank, 374 U. S. 321
(1963), which were preserved in the Bank Merger Act of 1966.
United States v. First National Bank of Houston, supra; United
States v. Third National Bank in Nashville, supra. Mergers of
directly competing small commercial banks in small communities, no
less than those of large banks in large communities, are subject to
scrutiny under these standards. Indeed, competitive commercial
banks, with their cluster of products and services, play a
particularly significant role in a small community unable to
support a large variety of alternative financial institutions.
Thus, if anything, it is even more true in the small town than in
the large city that,
"if the businessman is denied credit because his banking
alternatives have been eliminated by mergers, the whole edifice of
an entrepreneurial system is threatened; if the costs of banking
services and credit are allowed to become excessive by the absence
of competitive pressures, virtually all costs, in our credit
economy, will be affected. . . ."
Philadelphia Bank, 374 U.S. at
374 U. S.
372.
When PNB and SNB sought the Comptroller's approval of their
merger, as required by the Bank Merger Act, 12 U.S.C. § 1828(c),
independent reports on the competitive factors involved were
obtained, as required by 1828(c)(4), from the Federal Reserve
Board, the Federal Deposit Insurance Corporation, and the Attorney
General. All three viewed the problem as involving commercial
banking in Phillipsburg-Easton and reported that the merger would
have a significantly harmful effect upon competition in that area.
The Comptroller nevertheless approved the merger, finding that the
agencies had defined the product and geographic markets too
narrowly. He treated not Phillipsburg-Easton, but most of the
Lehigh Valley, as the relevant geographic area, and evaluated
competition from 34 finance companies and 13
Page 399 U. S. 359
savings and loan institutions, as well as from the more than 30
commercial banks in the area. The Comptroller concluded that the
merger would have no significant anticompetitive effect, and,
further, that it would enable the resultant bank to serve more
effectively the convenience and needs of the community.
II
THE PRODUCT MARKET
In
Philadelphia Bank, we said that the
"cluster of products (various kinds of credit) and services
(such as checking accounts and trust administration) denoted by the
term 'commercial banking' . . . composes a distinct line of
commerce."
374 U.S. at
374 U. S. 356.
As indicated, PNB and SNB offer the wide range of products and
services customarily provided by commercial banks. The District
Court made no contrary finding, and, in its actual evaluation of
the effect of the merger upon competition, the court looked only to
commercial banking as the relevant product market.
See 306
F. Supp. at 655-661.
Earlier in its opinion, however, the District Court appeared to
reject commercial banking as the appropriate line of commerce.
Rather than focusing its attention upon the effect of the merger in
diminishing competition among commercial banks, the court
emphasized the competition between PNB-SNB and other types of
financial institutions -- for example, savings and loan
associations, pension funds, mutual funds, insurance, and finance
companies. The court expressed its view that, "[i]n terms of
function, the defendant banks are more comparable to savings
institutions than to large commercial banks," 306 F. Supp. at 648,
and continued:
"So, while the term 'commercial banking' may be used to
designate the general line of commerce embracing all bank services,
attention must be given in analysis of
Page 399 U. S. 360
competition to different groupings within the line of commerce
separating those products and services where absence of competition
may be significant from those in which competition from many
sources is so widespread that no question of significant diminution
of competition by the merger could be raised."
306 F. Supp. at 650-651.
The District Court erred. It is true, of course, that the
relevant product market is determined by the nature of the
commercial entities involved and by the nature of the competition
that they face.
See, e.g., United States v. Continental Can
Co., 378 U. S. 441,
378 U. S.
456-457 (1964). Submarkets such as the District Court
defined would be clearly relevant, for example, in analyzing the
effect on competition of a merger between a commercial bank and
another type of financial institution. But submarkets are not a
basis for the disregard of a broader line of commerce that has
economic significance.
See, e.g., Brown Shoe Co. v. United
States, 370 U. S. 294,
370 U. S. 326
(1962).
Philadelphia Bank emphasized that it is the cluster of
products and services that full service banks offer that, as a
matter of trade reality, makes commercial banking a distinct line
of commerce. Commercial banks are the only financial institutions
in which a wide variety of financial products and services -- some
unique to commercial banking and others not -- are gathered
together in one place. The clustering of financial products and
services in banks facilitates convenient access to them for all
banking customers. For some customers, full-service banking makes
possible access to certain products or services that would
otherwise be unavailable to them; the customer without significant
collateral, for example, who has patronized a particular bank for a
variety of financial products and services is more likely to be
able to obtain a loan from that bank than from a specialty
financial institution to which he turns simply to borrow
Page 399 U. S. 361
money. In short, the cluster of products and services termed
commercial banking has economic significance well beyond the
various products and services involved. [
Footnote 4]
Customers of small banks need and use this cluster of services
and products no less than customers of large banks. A customer who
uses one service usually looks to his bank for others as well, and
is encouraged by the bank to do so. Thus, as was the case here,
customers are likely to maintain checking and savings accounts in
the same local bank even when higher savings interest is available
elsewhere.
See also Philadelphia Bank, supra, at
374 U. S. 357
n. 34. This is perhaps particularly true of banks patronized
principally by small depositors and borrowers for whom the
convenience of one-stop banking and the advantages of a good
relationship with the local banker -- and thus of favorable
consideration for loans -- are especially important.
See
id. at
374 U. S. 358
n. 35,
374 U. S.
369.
Moreover, if commercial banking were rejected as the line of
commerce for banks with the same or similar ratios of business as
those of the appellee banks, the effect would likely be to deny
customers of small banks -- and thus residents of many small towns
-- the antitrust protection to which they are no less entitled than
customers
Page 399 U. S. 362
of large city banks. Indeed, the need for that protection may be
greater in the small town, since, as we have already stated,
commercial banks offering full service banking in one institution
may be peculiarly significant to the economy of communities whose
population is too small to support a large array of differentiated
savings and credit businesses.
III
THE RELEVANT GEOGRAPHIC MARKET
In determining the relevant geographic market, we held in
Philadelphia Bank, supra, at
374 U. S. 357,
that
"[t]he proper question to be asked . . . is not where the
parties to the merger do business, or even where they compete, but
where, within the area of competitive overlap, the effect of the
merger on competition will be direct and immediate. . . . This
depends upon 'the geographic structure of supplier-customer
relations.'"
More specifically, we stated that
"the 'area of effective competition in the known line of
commerce must be charted by careful selection of the market area in
which the seller operates,
and to which the purchaser can
practicably turn for supplies. . . .'"
Id. at
374 U. S.
359.
The District Court selected as the relevant geographic market an
area approximately four times as large as Phillipsburg-Easton, with
a 1960 population of 216,000 and 18 banks. The area included the
city of Bethlehem, Pennsylvania. 306 F. Supp. at 652-653, 656-658.
The court explicitly rejected the claim of the United States that
Phillipsburg-Easton constitutes the relevant market. We hold that
the District Court erred.
Commercial realities in the banking industry make clear that
banks generally have a very localized business. We observed in
Philadelphia Bank, supra, at
374 U. S. 358,
that,
"[i]n banking, as in most service industries, convenience of
location is essential to effective competition. Individuals
Page 399 U. S. 363
and corporations typically confer the bulk of their patronage on
banks in their local community; they find it impractical to conduct
their banking business at a distance. . . . The factor of
inconvenience localizes banking competition as effectively as high
transportation costs in other industries."
In locating "the market area in which the seller operates," it
is important to consider the places from which it draws its
business, the location of its offices, and where it seeks business.
As indicated, the appellee banks' deposit and loan statistics show
that, in 1967, they drew over 85% of their business from the
Phillipsburg-Easton area, and, of that, only about 10% from Easton.
It has been noted that nearly every family in Phillipsburg deals
with one of the city's three banks, and the town's businessmen
prefer to do the same. All of PNB and SNB's banking offices are
located within Phillipsburg or its immediate suburbs; although the
city is sufficiently small that there is easy access to its
downtown area, where the banks have their main offices, the banks
found it necessary to open branches in the suburbs because, as a
witness testified, that is "where the customers are."
See also
Philadelphia Bank, supra, at
374 U. S. 358
n. 35. The "one town" banks generally compete for deposits within a
radius of only a few miles.
The localization of business typical of the banking industry is
particularly pronounced when small customers are involved. We
stated in
Philadelphia Bank, supra, at
374 U. S. 361,
that, "in banking, the relevant geographical market is a function
of each separate customer's economic scale" -- that "the smaller
the customer, the smaller is his banking market geographically,"
id. at
374 U. S. 359
n. 36. Small depositors have little reason to deal with a bank
other than the one most geographically convenient to them. For such
persons, geographic convenience can be a more powerful influence
than the availability of a higher rate of interest at a more
distant, though still nearby,
Page 399 U. S. 364
bank. The small borrower, if he is to have his needs met, must
often depend upon his community reputation and upon his
relationship with the local banker. PNB, for instance, has made
numerous unsecured loans on the basis of character, which are
difficult for local borrowers to get elsewhere. And, as we said in
Philadelphia Bank, supra, at
374 U. S.
369,
"[s]mall businessmen especially are, as a practical matter,
confined to their locality for the satisfaction of their credit
needs. . . . If the number of banks in the locality is reduced, the
vigor of competition for filling the marginal small business
borrower's needs is likely to diminish."
Thus, the small borrower frequently cannot "practicably turn for
supplies" outside his immediate community, and the small depositor
-- because of habit, custom, personal relationships, and, above
all, convenience -- is usually unwilling to do so.
See id.
at
374 U. S. 357
n. 34. The patrons of PNB and SNB, of course, are small customers:
almost 75% of the banks' deposits are for amounts less than $1,000,
and virtually all of their loans are for less than $10,000, most
falling below $2,500.
We observed in
Philadelphia Bank, supra, at
374 U. S. 361,
that we were helped to our conclusion regarding geographic
market
"by the fact that the three federal banking agencies regard the
area in which banks have their offices as an 'area of effective
competition.'"
Here, the Federal Reserve Board, the Federal Deposit Insurance
Corporation, and the Attorney General found that a relevant banking
market exists in the Phillipsburg-Easton area, and that the
proposed merger's competitive effect should be judged within it.
[
Footnote 5] We agree. We find
that the evidence
Page 399 U. S. 365
shows that Phillipsburg-Easton constitutes a geographic market
in which the proposed merger's effect would be "direct and
immediate." It is the market area in which PNB and SNB operate,
and, as a practical matter, it is the area in which most of the
merging banks' customers must, or will, do their banking. Thus, we
hold that the District Court mistakenly rejected the Government's
contention that Phillipsburg-Easton is an appropriate "section of
the country" under § 7.
Appellee banks argue that Phillipsburg-Easton "cannot
conceivably be considered a
market' for antitrust purposes," on
the ground that it is not an "economically significant section of
the country." They cite our language in Brown Shoe, supra,
at 370 U. S. 320,
that
"[t]he deletion of the word 'community' in the original
[Clayton] Act's description of the relevant geographic market is
another illustration of Congress' desire to indicate that its
concern was with the adverse effects of a given merger on
competition only in an economically significant 'section' of the
country."
In
Brown Shoe, however, we found "relevant geographic
markets" in cities "with a population exceeding 10,000 and their
environs."
Id. at
370 U. S. 339. Phillipsburg-Easton and their immediate
environs had a population of almost 90,000 in 1960. Seven banks
compete for their business. This market is clearly an economically
significant section of the country for the purposes of § 7.
IV
THE ANTICOMPETITIVE EFFECT OF THE MERGER
We turn now to the ultimate question under § 7: whether the
effect of the proposed merger "may be substantially to lessen
competition." We pointed out in
Philadelphia Bank, supra,
at
374 U. S. 362,
that a prediction of anticompetitive effects
"is sound only if it is based upon a firm understanding of the
structure of the relevant
Page 399 U. S. 366
market; yet the relevant economic data are both complex and
elusive. . . . And unless businessmen can assess the legal
consequences of a merger with some confidence, sound business
planning is retarded. . . . So also, we must be alert to the danger
of subverting congressional intent by permitting a too-broad
economic investigation. . . . And so, in any case in which it is
possible, without doing violence to the congressional objective
embodied in § 7, to simplify the test of illegality, the courts
ought to do so in the interest of sound and practical judicial
administration."
We stated in
Brown Shoe, supra, at
370 U. S. 315,
that
"[t]he dominant theme pervading congressional consideration of
the 1950 amendments [to § 7] was a fear of what was considered to
be a rising tide of economic concentration in the American
economy."
In
Philadelphia Bank, supra, at
374 U. S. 363,
we held that
"[t]his intense congressional concern with the trend toward
concentration warrants dispensing, in certain cases, with elaborate
proof of market structure, market behavior, or probable
anticompetitive effects. Specifically, we think that a merger which
produces a firm controlling an undue percentage share of the
relevant market, and results in a significant increase in the
concentration of firms in that market, is so inherently likely to
lessen competition substantially that it must be enjoined in the
absence of evidence clearly showing that the merger is not likely
to have such anti-competitive effects."
That principle is applicable to this case.
The commercial banking market in Phillipsburg-Easton is already
concentrated. Of its seven banks, the two largest in 1967 -- Easton
National Bank and Lafayette Trust Co. -- had 49% of its total
banking assets, 56% of its total deposits, 49% of its total loans,
and seven of its 16 banking offices. Easton National is itself the
product of the merger of two smaller banks in 1959. The union of
PNB-SNB would, in turn, significantly
Page 399 U. S. 367
increase commercial banking concentration in "one town." The
combined bank would become the second largest in the area, with
assets of over $41,100,000 (19.3% of the area's assets), total
deposits of $38,400,000 (23.4%), and total loans of $24,900,000
(27.3%). The assets held by the two largest banks would then
increase from 49% to 55%, the deposits from 56% to 65%, the loans
from 49% to 63%, and the banking offices from seven to 10. The
assets held by the three largest banks would increase from 60% to
68%, the deposits from 70% to 80%, the loans from 64% to 76%, and
the banking offices from 10 to 12. In Phillipsburg alone, of
course, the impact would be much greater: banking alternatives
would be reduced from three to two; the resultant bank would be
three times larger than the only other remaining bank, and all but
two of the banking offices in the city would be controlled by one
firm. Thus, we find on this record that the proposed merger, if
consummated, "is . . . inherently likely to lessen competition
substantially."
Cf. Philadelphia Bank, supra; Nashville Bank,
supra; United States v. Von's Grocery Co., 384 U.
S. 270 (1966);
United States v. Pabst Brewing
Co., 384 U. S. 546
(1966).
Appellee banks argue that they are presently so small that they
lack the personnel and resources to serve their community
effectively and to compete vigorously. Thus, they contend that the
proposed merger could have procompetitive effects: by enhancing
their competitive position, it would stimulate other small banks in
the area to become more aggressive in meeting the needs of the
area, and it would enable PNB-SNB to meet an alleged competitive
challenge from large outside banks. Although such considerations
are certainly relevant in determining the "convenience and needs of
the community" under the Bank Merger Act, they are not persuasive
in the context of the Clayton Act. As we said in
Philadelphia
Bank, supra, at
374 U. S. 371,
for the purposes of § 7,
"a merger the effect
Page 399 U. S. 368
of which 'may be substantially to lessen competition' is not
saved because, on some ultimate reckoning of social or economic
debits and credits, it may be deemed beneficial."
The District Court stated:
"Ease of access to the market is also a factor that deserves
consideration in evaluating the anticompetitive effects of a
merger. It is not difficult for a small group of business men to
raise sufficient capital to establish a new small bank when the
banking needs of the community are sufficient to warrant approval
of the charter."
306 F. Supp. at 659. Appellees, however, made no attempt to show
that a group of businessmen would move to start a new bank in
Phillipsburg-Easton, should the proposed merger be approved. The
banking laws of New Jersey and Pennsylvania severely restrict the
capacity of existing banks to establish operations in "one town."
Relying on a recent New Jersey banking statute, N.J.Stat.Ann. §
17:9A-19 (Supp. 1969), appellees contend that
"[t]here is no doubt that the three banks in Phillipsburg . . .
are fair game for attractive merger proposals by the large banks
from Bergen, Passaic, Essex, Hudson and Morris Counties."
But, as the District Court pointed out,
"Large city banks in Newark and in other well populated cities
in the counties mentioned can now establish branch banks in Warren
County [only] in any municipality in which no banking institution
has its principal office or a branch office and in any municipality
which has a population of 7,500 or more where no banking
institution has its principal office. . . ."
306 F. Supp. at 660. Thus, mergers under § 17:9A-19 are possible
in Phillipsburg only with the three banks now in existence there.
Accordingly, mergers under this statute would not bear upon the
anticompetitive effects in question, because they could not
increase the number of banking alternatives in "one town."
Page 399 U. S. 369
Since the decision below, the Court of Appeals for the Third
Circuit has held that a national bank may avoid the New Jersey bar
against branching, N.J.Stat.Ann. § 17:9A-19(b)(3) (Supp. 1969), by
moving its headquarters into a protected community, such as
Phillipsburg, while simultaneously reopening its former main office
as a branch.
Ramapo Bank v. Camp, 425 F.2d 333 (1970). We
intimate no view upon the correctness of that decision. We do
observe, however, that the District Court decision in
Ramapo
Bank, affirmed in the recent Court of Appeals ruling, was
handed down almost five months before the present District Court
decision. Both opinions were written by the same District Judge.
Accordingly, had an outside national bank been interested in moving
its main office to Phillipsburg, no doubt this fact would have been
made known to the District Court or to this Court. Nothing in the
present record suggests that any national bank now located outside
Phillipsburg will apply to move its main office to that city;
therefore, on the record before us, that possibility does not bear
on the anticompetitive effects of the merger.
V
MEETING THE CONVENIENCE AND NEEDS
OF THE COMMUNITY
The District Court's errors necessarily require reexamination of
its conclusion that any anticompetitive effects caused by the
proposed merger would be outweighed by the merger's contribution to
the community's convenience and needs. The District Court's
conclusion, moreover, is undermined by the court's erroneous
application of the "convenience and needs" standard. In the
balancing of competitive effect against benefit to community
convenience and needs, "[t]o weigh adequately
Page 399 U. S. 370
one of these factors against the other requires a proper
conclusion as to each."
Nashville Bank, supra, at 183.
The District Court misapplied the "convenience and needs"
standard by assessing the competitive effect of the proposed merger
in the broad, multi-community area that it adopted as the relevant
geographic market, while assessing the merger's contribution to
community convenience and needs in Phillipsburg alone. Appellees
argue that "[n]owhere does the district court equate
community'
with Phillipsburg." We disagree. In determining convenience and
needs, the court stated that
"[t]here are two banking services which must be improved in the
area to satisfy present and rapidly increasing need. Lending limits
of the small banks are not sufficient to satisfy loan requirements
for substantial industrial and commercial enterprise. . . . There
is a definite lack of competent trust service, and . . . servicing
of substantial trust accounts must be obtained outside the
community. . . . If the merger is approved, the merged bank can
establish [loan and trust] departments and staff them with
personnel capable of the kind of loan and trust service that
patrons must, in large part, now seek outside the community."
306 F. Supp. at 661. The court then cited examples of persons in
Phillipsburg who found the existing loan and trust services in that
city inadequate.
Id. at 662-666. Since several Easton
banks already provide appreciable trust services and have legal
lending limits greater than those of PNB-SNB combined, it is
obvious that the court was primarily concerned with loan and trust
possibilities in Phillipsburg. We hold, however, that evaluation
must be in terms of the convenience and needs of
Phillipsburg-Easton as a whole.
Section 1828(c)(5)(b) provides that
"any . . . proposed merger transaction whose effect in any
section of
Page 399 U. S. 371
the country may be substantially to lessen competition . . .
[shall not be approved by the responsible banking agency] unless it
finds that the anticompetitive effects of the proposed transaction
are clearly outweighed in the public interest by the probable
effect of the transaction in meeting the convenience and needs of
the community to be served."
Representative Reuss explained during debate on the Bank Merger
Act that
"[w]hat is meant by [§ (c)(5)(b)] and what counts is the effect
of the transaction in meeting the needs and conveniences of the
community which that particular sought-to-be merged bank
serves."
112 Cong.Rec. 2457. He indicated that,
"in a community having say, 10 banks of relatively equal size,
and where one of the banks was in difficulty -- say with regard to
a problem of management succession -- the 'convenience and needs of
the community' would be best served if that bank were permitted to
merge with one of the other 9 banks despite some resulting
anticompetitive effects."
Id. at 2445.
These comments support our conclusion that the geographic market
-- the "community which that particular sought-to-be merged bank
serves" -- is the area in which convenience and needs must be
evaluated. Commercial realities, moreover, make clear that the
"community to be served" is virtually always as large, or larger,
than the geographic market. Although the area in which merging
banks compete while they are still separate entities is often
smaller than the area in which the resultant bank will compete, it
is rare that the community served by a merged bank is smaller than
that served by its constituent firms prior to their merger.
Further, evaluation of convenience and needs in an area smaller
than the geographic market could result in the approval of a merger
that, though it has anticompetitive effects throughout the market,
has countervailing beneficial impact in only part of the market.
Under the approach
Page 399 U. S. 372
taken by the District Court, anticompetitive effects in some
parts of a relevant geographic market could be justified by
community benefits in other parts of it. Such a result would
subvert the clear congressional purpose in the Bank Merger Act that
convenience and needs not be assessed in only a part of the
community to be served, and such a result would unfairly deny the
benefits of the merger to some of those who sustain its direct and
immediate anticompetitive effects. [
Footnote 6]
Cf. Philadelphia Bank, supra, at
374 U. S. 370.
Accordingly, we hold that the District Court erred in failing to
assess the proposed merger's effect in terms of the convenience and
needs of the relevant geographic market.
We held in
Nashville Bank, supra, at
390 U. S. 190,
that,
"before a merger injurious to the public interest is approved, a
showing [must] be made that the gain expected from the merger
cannot reasonably be expected through other means."
Thus, before approving such a merger, a district court must
"reliably establish the unavailability of alternative solutions to
the woes" faced by the merging banks.
Ibid. Accordingly,
on remand, the District Court should consider in concrete detail
the adequacy of attempts by PNB and SNB to overcome their loan,
trust, and personnel difficulties by methods short of their own
merger. Beyond careful consideration of alternative methods of
serving the convenience and needs of Phillipsburg-Easton, the court
should deal specifically with whether the proposed merger is likely
to benefit all seekers of banking services in the community, rather
than simply those interested in large loan and trust services.
The judgment of the District Court is reversed, and the
Page 399 U. S. 373
case is remanded for further proceedings consistent with this
opinion. No costs shall be assessed against appellee banks.
It is so ordered.
MR. JUSTICE STEWART took no part in the decision of this case,
and MR. JUSTICE BLACKMUN took no part in its consideration or
decision.
[
Footnote 1]
Section 7, as amended by the 1950 Celler-Kefauver Antimerger
Act, provides in pertinent part
"No corporation engaged in commerce shall acquire, directly or
indirectly, the whole or any part of the stock or other share
capital and no corporation subject to the jurisdiction of the
Federal Trade Commission shall acquire the whole or any part of the
assets of another corporation engaged also in commerce, where in
any line of commerce in any section of the country, the effect of
such acquisition may be substantially to lessen competition, or to
tend to create a monopoly."
[
Footnote 2]
The merger was automatically stayed by the filing of this
action. 12 U.S.C. § 1828(c)(7)(A) (1964 ed., Supp. V). The District
Court continued the statutory stay pending disposition of the
appeal.
[
Footnote 3]
See table, below. The table, in millions of dollars, as
of December 30, 1967, shows the relationship of the seven banks to
one another in terms of assets, total deposits, demand deposits,
and loans. The Nazareth National Bank has one branch in Easton.
While the deposit figures are segregated for this branch, the asset
and loan figures are not. Thus, the total asset and loan figures
for the Nazareth National Bank are used in this table, rather than
those attributable to its Easton branch. The table, accordingly,
understates the percentages attributable to the other banks,
including the appellees.
bwm:
-------------------------------------------------------------------------------------------------------------------------
COMPARISON OF PHILLIPSBURG-EASTON BANKS*
TOTAL DEMAND
ASSETS DEPOSITS DEPOSITS LOANS
% % % % % % % %
BANK No. of Amt. Phill.- Phill. Amt. Phill.- Phill. Amt. Phill.-
Phill. Amt. Phill.- Phill.
Offices East. Only East. Only East. Only East. Only
-------------------------------------------------------------------------------------------------------------------------
Phillipsburg Nat. Bank 3 $23.9 11.2 44.0 $22.4 13.7 44.3 $6.5
11.3 45 $14.5 15.8 48.9
Second Nat. Bank 2 17.3 8.1 31.8 16.0 9.8 31.7 4.6 7.9 31.3 10.5
11.4 35.2
=========================================================================================================================
[Resulting Bank] 5 41.1 19.3 75.8 38.4 23.4 76.1 11.1 19.2 76.4
24.9 27.3 84.1
Phillipsburg Trust Co. 2 13.2 6.2 24.2 12.1 7.4 23.9 3.4 6.0
23.6 4.7 5.2 15.9
Easton Nat. Bank
& Trust 5 75.6 35.5 -- 67.7 41.4 -- 25.4 44.1 -- 32.6 35.7
--
Northampton Nat.
Bank 1 23.2 10.9 -- 19.0 11.6 -- 6.4 11.0 -- 6.5 7.1 --
Lafayette Trust Bank 2 27.7 13.0 -- 24.3 14.8 -- 10.8 18.8 --
11.8 12.9 --
Nazareth Nat. Bank 1 32.0 15.0 -- 2.3 1.4 -- O.5 O.9 -- 10.8
11.9 --
-------------------------------------------------------------------------------------------------------------------------
Totals 16 $212.8 100 100 $163.7 100 100 $57.7 100 100 $91.5 100
100
-------------------------------------------------------------------------------------------------------------------------
ewm:
* The figures in this table will not always add to the stated
total because of rounding.
[
Footnote 4]
See also our statement in
Philadelphia Bank,
supra, at
374 U. S.
356-357, that
"[s]ome commercial banking products or services are so
distinctive that they are entirely free of effective competition
from products or services of other financial institutions; the
checking account is in this category. Others enjoy such cost
advantages as to be insulated within a broad range from substitutes
furnished by other institutions. For example, commercial banks
compete with small loan companies in the personal loan market, but
the small loan companies' rates are invariably much higher than the
banks'. . . . Finally, there are banking facilities which,
although, in terms of cost and price, they are freely competitive
with the facilities provided by other financial institutions,
nevertheless enjoy a settled consumer preference, insulating them
to a marked degree from competition; this seems to be the case with
savings deposits."
[
Footnote 5]
The Government initially sought to show that Phillipsburg alone
constituted the relevant geographic market. After the District
Court rejected that proposal, the Government supported
Phillipsburg-Easton and environs as the appropriate market, and
continues to do so in this Court.
[
Footnote 6]
We do not suggest that it would be inappropriate to focus on the
convenience and needs of a segment of the geographic market so long
as benefits to that segment would accrue to the entire market. We
intimate no view of the weight to be attached to benefits that may
accrue to areas beyond the relevant market.
MR. JUSTICE HARLAN, with whom THE CHIEF JUSTICE joins,
concurring in part and dissenting in part.
My first reaction to this case, from the vantage point of what
is depicted in the record and briefs, was wonderment that the
Department of Justice had bothered to sue. How could that agency of
government, I asked myself, be efficiently allocating its own
scarce resources if it chose to attack a merger between two banks
as small as those involved in this case? When compared with any of
the 10 prior cases in which a bank merger was contested, the total
assets of the bank that would result from this merger are
minuscule. [
Footnote 2/1] Moreover,
measured by trust
Page 399 U. S. 374
assets, the Phillipsburg National Bank in 1968 ranked 1346th and
the Second National Bank of Phillipsburg 2429th out of the
approximately 3100 banks with trust powers in the United States. If
the two banks were merged, the resulting bank would have ranked
1323d -- only 23 places ahead of the Phillipsburg National alone.
[
Footnote 2/2] With tigers still at
large in our competitive jungle, why should the Department be
taking aim at such small game?
The Court's disposition of this case provides justification
enough from the Department's point of view. After today's opinion,
the legality of every merger of two directly competing banks -- no
matter how small -- is placed in doubt if a court, through what has
become an exercise in "antitrust numerology,"
United States v.
First National Bank & Trust Co. of Lexington, 376 U.
S. 665,
376 U. S. 673
(1964) (HARLAN, J., dissenting), concludes that the merger
"produces a firm controlling an undue percentage share of the
relevant market,"
ante at
399 U. S.
366.
I
Under the Bank Merger Act, it is now settled that a court must
engage in a two-step process in order to decide whether a proposed
merger passes muster. First, the effect of the merger upon
competition must be evaluated, applying the standards under § 7 of
the Clayton Act,
United States v. Third National Bank in
Nashville, 390 U. S. 171,
390 U. S.
181-183 (1968). If there would be a violation, the court
must then proceed to decide whether
"the anticompetitive effects of the proposed transaction are
clearly outweighed in the public interest by the probable effect of
the transaction in meeting the convenience and needs of the
community to be served. [
Footnote
2/3] "
Page 399 U. S. 375
For the first stage of the analysis, the Court appears to decide
whether the effect of this proposed merger "may be substantially to
lessen competition" by the following process: first, the Court
defines the relevant product market as commercial banking. Second,
it defines the geographic market as Phillipsburg-Easton. [
Footnote 2/4] The Court next calculates the
percentage share of this market that would be held by the proposed
merged bank, [
Footnote 2/5] and the
resulting changes in "concentration," as measured by the percent of
market held by the two largest [
Footnote 2/6] and three largest banks. [
Footnote 2/7] It appears that, from the magnitude
of these figures alone, the Court concludes that the proposed
merger would "significantly increase commercial banking
Page 399 U. S. 376
concentration" in an "already concentrated" market. [
Footnote 2/8] On the basis of the magnitude
of these figures alone, the Court concludes that this merger would
violate § 7 of the Clayton Act.
I have voiced my disagreement before, particularly in the
banking field, with the "
numbers game' test for determining
Clayton Act violations," United States v. Third National Bank,
supra, at 390 U. S. 193
(HARLAN, J., concurring in part and dissenting in pat); see
United States v. First National Bank, supra, at 376 U. S. 673
(HARLAN, J., dissenting). Although I consider myself bound by the
Court's
Page 399 U. S. 377
decision in
Philadelphia Bank, see United States v. Third
National Bank, supra, at
390 U. S. 193,
I cannot concur in the simplistic way in which the Court applies
the numbers test here.
Philadelphia Bank did not hold that all bank mergers
resulting in an "undue percentage share of the relevant market" and
"in a significant increase in the concentration of firms in that
market," 374 U.S. at
374 U. S. 363,
necessarily violated § 7 of the Clayton Act. Instead, that case
established a rule by which the percentage figures alone do no more
than "raise an inference,"
id. at
374 U. S. 365,
that the merger will significantly lessen competition.
Philadelphia Bank left room, however, for the merging
companies to show that the "merger is not likely to have such
anticompetitive effects,"
id. at
374 U. S. 363.
In short, under the
Philadelphia Bank test, the percentage
figures create a rebuttable presumption of illegality.
In this case, there are two aspects of market structure, each
largely ignored by the Court, that I think might well rebut the
presumption raised by the percentage figures that the merger will
have a significant effect on competition. Consequently, I think the
appellees should, on remand, be given an opportunity to show by
"clear evidence" that, despite the percentage figures, the
anticompetitive effects of this merger are not significant.
II
The first of these aspects of the market structure concerns
"entry." The percentage figures alone tell nothing about the
conditions of entry in a particular market. New entry can, of
course, quickly alleviate "undue" concentration. And the
possibility of entry can act as a substantial check on the market
power of existing competitors.
Entry into banking is not simply governed by free market
conditions, of course, for it is also limited by regulatory
Page 399 U. S. 378
laws. When the complaint in this case was filed, entry into the
Phillipsburg-Easton market was very much restricted by both the
Pennsylvania and New Jersey banking statutes. [
Footnote 2/9] However, a recent change in the New
Jersey statute, [
Footnote 2/10]
together with a new opinion of the Court of Appeals for the Third
Circuit rendered since the trial in this case, [
Footnote 2/11] appears to increase considerably
the possibility of new entry into Phillipsburg. For the first time,
it may be possible for any national bank already operating anywhere
in the northern region of New Jersey to open, under certain
circumstances, a new office in Phillipsburg. [
Footnote 2/12]
If one assumes the regulatory barriers to entry have been
permanently lowered, it would seem that the competitive
significance of this merger may well be considerably
Page 399 U. S. 379
overstated by the percentage figures alone. Certainly new entry
into the market involved in this case would be both easier and of
much greater competitive significance than in the Philadelphia Bank
market. In a market dominated by banks of enormous absolute size,
with assets of hundreds of millions and even billions of dollars,
it is of course unlikely that a new entrant will quickly become a
substantial competitive force. The same is not true, however, of a
market in which the largest competitor is, in absolute terms,
rather small.
In short, I think the significance of the percentage figures
recited in the Court's opinion can only be fully evaluated after
consideration of the present entry conditions in the
Phillipsburg-Easton area. Because of the new developments in the
New Jersey regulation of banking that have occurred since the trial
of this case, I think it inexcusable of the majority not to give
the appellee banks an opportunity on remand to demonstrate whether
there is now a substantial possibility of new entry, and, if so,
what effect that possibility would have on the market power of the
combined bank. [
Footnote
2/13]
III
Quite apart from entry, there is another aspect of the market
structure relevant here that affects the significance of the
percentage figures cited by the Court. Relying on
Philadelphia
Bank, the Court concludes that
Page 399 U. S. 380
the "cluster of products . . . and services . . . denoted by the
term
commercial banking'. . . composes a distinct line of
commerce" for purposes of this case. The Court eschews all analysis
of the composition of the products and services offered by
appellee banks, however. The Court thus manages to ignore
completely the extent to which competition from savings and loan
companies, mutual savings banks, and other financial institutions
that are not commercial banks affects the market power of the
appellee banks.
A closer analysis of what the merging banks here do plainly
shows that they have more in common with savings and loan
institutions and mutual savings banks than with the big city
commercial banks considered in
Philadelphia Bank. In
particular, a much higher percentage of the total deposits of the
banks here comes from savings accounts, as opposed to demand
deposits, than is true of big city commercial banks. [
Footnote 2/14] Moreover, a much larger
proportion of the total loans of these small banks is in the form
of real estate or personal loans, as opposed to commercial loans.
[
Footnote 2/15] Savings and
Page 399 U. S. 381
loan companies, savings banks, credit unions, etc., are of much
greater competitive significance in this market than in the market
analyzed in
Philadelphia Bank or in this market, these
nonbank financial institutions offer close substitutes for the
products and services that are most important to the appellee
banks.
In choosing its product market, the Court largely ignores these
subtleties, and instead emphasizes the cluster of services and
products which, in the Court's words, "makes commercial banking a
distinct line of commerce." Because the Court does not explain why
that combination has any substantial synergistic effect,
cf.
Anderson's-Black Rock, Inc. v. Pavement Salvage Co., Inc.,
396 U. S. 57,
396 U. S. 61
(1969), the Court's choice of a product market here can be
seriously questioned. Certainly a more discriminating conclusion
concerning the antitrust implication of this merger could be made
if separate concentration percentages were calculated for each of
the important products and services provided by appellee banks, and
then an overall appraisal made of the effect of this merger on
competition.
In any event, even assuming that, for purposes of a preliminary
analysis, one were to use commercial banking as the line of
commerce for the antitrust analysis -- if only for the sake of
convenience -- that does not excuse the majority's failure to
consider the competitive realities of the case in appraising the
significance of the concentration percentages thus calculated,
see United States v. First National Bank of
Maryland, 310 F.
Supp. 157, 175 (D.C. Md.1970). The bare percentages themselves
are not affected by the presence or absence of significant
competition for important bank products or services from firms
outside commercial banking. By treating these percentages as no
different from those found in
Philadelphia Bank, the Court
blithely assumes that percentages of the same order of magnitude
represent the same
Page 399 U. S. 382
degree of market power, irrespective of the amount of
competition from neighboring markets.
Seen another way, the Court's mode of analysis makes too much
turn on the all-or-nothing determination that the relevant product
market either includes or does not include products and services of
savings and loan companies, and other competition. A far better
approach would be to recognize the fact that a product or
geographic market is, at best, an approximation -- necessary to
calculate some percentage figures. In evaluating such figures,
however, the Court should not decide the case simply by the
magnitude of the numbers alone -- it should give the appellees on
remand an opportunity to demonstrate that the numbers here
significantly "overstate" the competitive effects of this merger
because of the approximate nature of the assumptions underlying the
Court's definition of the relevant market.
In short, I think that this case should be remanded to the
District Court so that it might reevaluate whether, in light of the
entry conditions and existing competition from savings and loan and
similar financial institutions, the merger can fairly be said to
threaten a substantial loss of competition in the
Phillipsburg-Easton area.
Cf. White Motor Co. v. United
States, 372 U. S. 253
(1963). If the District Court concludes that the merger would so
threaten competition, it should then, in the manner the Court's
opinion suggests, proceed to decide whether there are
countervailing public interest advantages.
[
Footnote 2/1]
The Appendix (at 831) contains the following table (somewhat
modified herein) showing,
inter alia, the total assets of
the resulting banks in the contested bank merger cases initiated up
to the time of suit in this case.
CONTESTED SECTION 7 BANK MERGER CASES: ASSETS
Assets
Case (in millions)
1. Manufacturers Hanover. . . . . . . . . . . . . $6,001.8
2. Continental Illinois . . . . . . . . . . . . . 3,248.3
3. Crocker-Citizens . . . . . . . . . . . . . . . 3,217.4
4. California Bank -- First Western . . . . . . . 2,421.2
5. Philadelphia National Bank . . . . . . . . . . 1,805.3
6. Provident -- Central Penn. . . . . . . . . . . 1,069.1
7. First City -- Southern National (Houston). . . 1,042.9
8. Mercantile Trust -- Security Trust . . . . . . 1,040.4
9. Third National -- Nashville Bank & Trust . . . 428.2
10. First National -- Cooke Trust Company. . . . . 389.7
11. Phillipsburg National -- Second National . . . 41.1
[
Footnote 2/2]
App. 840.
[
Footnote 2/3]
Bank Merger Act of 1966 amending § 18(c)(5)(b) of the Federal
Deposit Insurance Act, 12 U.S.C. § 1828(c)(5)(b) (1964 ed., Supp.
V). I do not quarrel with the Court' conclusion that the District
Court improperly analyzed "convenience and needs" in the second
stage, because of its erroneous choice of Phillipsburg alone as the
relevant "community."
[
Footnote 2/4]
I accept the Court's conclusion that the appropriate geographic
market here is the Phillipsburg-Easton area, and agree that the
geographic market designated by the District Court was too broad,
given the small size of the banks involved in this case.
[
Footnote 2/5]
PERCENTAGE OF PHILLIPSBURG-EASTON MARKET
HELD BY MERGED BANKS
Bank Assets 19.3
Total Deposits 23.4
Total Loans 27.3
[
Footnote 2/6]
PERCENTAGE OF PHILLIPSBURG-EASTON MARKET
HELD BY TWO LARGEST BANKS
Before After Change
Bank Assets 49 55 6
Total Deposits 56 65 9
bas
Total Loans 49 63 14
[
Footnote 2/7]
PERCENTAGE OF PHILLIPSBURG-EASTON MARKET
HELD BY THREE LARGEST BANKS
Before After Change
Bank Assets 60 68 8
Total Deposits 70 80 10
bas
Total Loans 64 76 12
[
Footnote 2/8]
It is significant to note that the percentage figures in this
case are themselves smaller, on the whole, than those found either
in the
Philadelphia Bank case
supra, or
Third
National Bank case,
supra.
PERCENTAGE OF TOTAL ASSETS IN RELEVANT MARKET
HELD BY MERGED BANKS
This case 19.3
Third Nat. Bank 38.4
Philadelphia Bank (at least 30%) 36*
PERCENTAGE OF TOTAL ASSETS IN RELEVANT MARKET
HELD BY TWO LARGEST BANKS
Before After
This case 49 55
Third Nat. Bank 72 77
Philadelphia Bank 44 59
PERCENTAGE OF TOTAL ASSETS IN RELEVANT MARKET
HELD BY THREE LARGEST BANKS**
Before After
This case 60 68
Third Nat. Bank 93 98
* For purposes of its holding in
Philadelphia Bank, the
Court "shade[d]" the 36% figure downward to "at least 30%" to
compensate for the approximate nature of certain assumptions
implicit in the manner in which it calculated the market shares,
see Philadelphia Bank, supra, at
374 U. S. 364
and n. 40.
** Because
Philadelphia Bank involved a merger between
the second and third largest banks, the percentage held by the
three largest was not used in that case.
[
Footnote 2/9]
New Jersey, at the time suit was filed here, (1) prohibited the
merger of banks located in different counties; (2) restricted
branch banking to the county in which the parent bank was located;
(3) precluded branching altogether into cities in which another
bank had a "principal office" (
i.e., home office), or into
communities in which a bank or branch was already located.
See N.J.Stat.Ann. § 17:9A-19(b) (1963).
[
Footnote 2/10]
On July 17, 1969, a new banking statute came into effect that
regulates not on the basis of counties, but instead on the basis of
three banking districts, of which Phillipsburg is in the first.
District-wide
de novo branching and mergers are
authorized, subject to a "principal office" protection provision,
N.J.Stat.Ann. § 17:9A-19(b)(3) (Supp. 1970).
[
Footnote 2/11]
Ramapo Bank v. Camp, 425 F.2d 333 (C.A.3d Cir.1970). I
intimate, of course, no views concerning the correctness of this
decision.
[
Footnote 2/12]
Because Phillipsburg is the location of a home office, the home
office protection proviso might be thought to preclude
de
novo branching there. However, the
Ramapo Bank
decision of the Third Circuit,
supra, held that a national
bank, by moving its main office into a protected community while
simultaneously reopening its former main office as a branch, could
avoid the operation of the "home office protection" proviso of the
New Jersey law. Under
Ramapo, therefore, it is possible
for any national bank willing to shift its "home office" to
Phillipsburg to enter that market.
[
Footnote 2/13]
It is simply untenable for the majority to ignore the bearing of
this issue on the "anticompetitive effect" of this merger on the
ground that
"[n]othing in the present record suggests that any national bank
now located outside Phillipsburg will apply to move its main office
to that city,"
ante at
399 U. S. 369.
At the time the present record was developed, existing law rendered
that inquiry irrelevant. Moreover, the District Court found, quite
apart from entry, that the proposed merger had no significant
anticompetitive effect. It is therefore quite inappropriate for the
majority to suggest that the failure of the District Court to
reopen the record in light of its
Ramapo decision is of
any significance.
[
Footnote 2/14]
TIME AND SAVINGS DEPOSITS AND DEMAND DEPOSITS
AS PERCENTAGE OF TOTAL DEPOSITS
Time & Savings Demand
PNB 71 29
SNB 72 28
Large Bank Average* 45 55
* The average for 341 banks with asset over $100 million which
submit weekly reports to the Federal Reserve Board.
Calculated from App. 788.
[
Footnote 2/15]
REAL ESTATE LOANS AND PERSONAL LOANS AS
PERCENTAGE OF TOTAL LOANS
Real Estate Personal Combined
PNB 54 28 82
SNB 72 14 86
Large Bank Average** 14 8 22
**
See 399
U.S. 350fn2/14|>n. 14,
supra.
Calculated from App. 788.