A stockholder, even though also an officer, of a corporation
bearing his family name does not necessarily lose his right to
carry on the business of manufacturing the same commodity under his
own name because that corporation sold its goodwill, tradename,
etc., and as a stockholder and officer he participated in the sale.
He is not entitled, however, to use, and may be enjoined by the
purchaser from using, any name, mark or advertisement indicating
that he is the successor of the original corporation or that his
goods are the product of that corporation or of its successor, nor
can he interfere in any manner with the goodwill so purchased.
The facts are stated in the opinion.
Page 208 U. S. 270
MR. JUSTICE HOLMES delivered the opinion of the Court.
This suit was brought in the Superior Court of Cook County,
Illinois, by the Hall Safe & Lock Company against the
Herring-Hall-Marvin Safe Company, and was removed by the latter to
the United States circuit court. The bill sought to enjoin the
defendant from representing itself to be the successor of the Hall
Safe & Lock Company and otherwise, as need not be stated in
detail. The defendant answered, denying the plaintiff's rights and
setting up its own. At the same time, it filed a cross-bill to
which it made the petitioner, Donnell, the president of the
plaintiff company, a party, and by which it sought to enjoin the
plaintiff and Donnell from carrying on the safe business under any
name of which the word "Hall" is a part, or marking or advertising
their safes with any such name, etc., unless made by the defendant
or its named predecessors in business. The bill was dismissed by
the circuit court, no appeal was taken, and it is not in question
here. On the cross-bill, an injunction was issued as prayed, and an
account of profits ordered. This decree was affirmed by the circuit
court of appeals. 143 F. 231. Subsequently an injunction was
granted by the Circuit Court of Appeals for the Sixth Circuit, but
in much more limited form, after a consideration of the present
case. 146 F. 37. Later still, a certiorari was issued by this
Court.
The facts are as follows: about sixty years ago, Joseph L. Hall
started a business of constructing safes, and in time attached
Page 208 U. S. 271
a reputation to his name. In 1867, he and his partners organized
an Ohio corporation by the name of Hall's Safe & Lock Company,
which went on with the business. (This was not the plaintiff, which
is an Illinois corporation of much later date.) Hall was the
president a part or the whole of the time, until he died in 1889.
He owned the greater part of the stock, and his children the rest.
In 1892, the Ohio company sold all its property, including
trademarks, trade rights, and goodwill, and its business as a going
concern, to parties who conveyed on the same day to the
Herring-Hall-Marvin Company. Subsequently this company's property
was sold to the Herring-Hall-Marvin Safe Company, the party to this
suit. In its conveyance, the Ohio company agreed to go out of
business and get wound up, which it did, with the assent, it may be
assumed, of all the stockholders. The stock belonged to the Hall
family and connections, and they, of course, ultimately received
the consideration of the sale. A part consisted of stock in the new
company, which was distributed to them at once, and a part was
money paid to the selling company about to be dissolved . By
election, and under a contract made on the day of the sale, Edward
C. Hall, a son of the founder, became president of the purchasing
corporation, the contract reciting that it was made as part of the
inducement to the purchase, and he agreeing in it to hold the
office until May 2, 1897, to devote all his time to the interests
of the corporation, and, so long as it might desire to retain his
services as stipulated, not to engage in any competing business
east of the Mississippi River. Another son became treasurer under a
nearly similar contract, and a son-in-law secretary.
Both sons resigned and left the service of the corporation
August 1, 1896, and both were released, in writing, from their
obligations under their contract. The next month, the sons
organized an Ohio corporation, under the name of Hall's Safe
Company, which is party to the litigation in the Sixth Circuit, but
is not a party here. The petitioner, Donnell, had been a selling
agent of the original company, and afterwards of the
Page 208 U. S. 272
company that bought it out, having a place in Chicago with a
large sign, "Hall's Safes," on the front. In 1898, he, with others,
organized the plaintiff, Hall Safe & Lock Company, the name
differing from that of the original corporation only by not using
the possessive case. This company does business in the petitioner's
old place, with the old sign, and sells the safes of the present
Ohio corporation as Hall's safes. It has accepted a decree
forbidding it to go on under the above name. The question before us
is upon the scope of the injunction finally issued, as we have
stated, upon the cross-bill. That, the petitioner contends, is too
broad, while the Herring-Hall-Marvin Safe Company contends that, as
against the Hall family and anyone selling their safes or standing
in their shoes, it has the sole right to the very valuable name
"Hall" upon or for the sale of safes.
It no longer is disputed that the Herring-Hall-Marvin Safe
Company is the successor of the original Hall's Safe & Lock
Company, or that it has the right to use the word "Hall." But it is
denied that it has the exclusive right. The name does not designate
a specific kind of safe, and yet may be assumed to have commercial
value as an advertisement even when divorced from the notion of
succession in business -- a sort of general goodwill owing to its
long association with superior work. So far as it may be used to
convey the fact of succession, it belongs, of course, to the
Herring-Hall-Marvin Safe Company, and the narrower decree, made in
the Sixth Circuit, was intended to prevent the present Ohio company
from using any name or mark indicating that it is the successor of
the original company or that its goods are the product of that
company or its successor, or interfering with the goodwill bought
from it. But, as we have said, we presume that the word may have
value, even when that idea is excluded and when there is no
interference with the goodwill or the tradename sold.
The goodwill sold was that of Hall's Safe & Lock Company.
There is nothing to show that, while that company was
Page 208 U. S. 273
going, the sons of Joseph L. Hall could not have set up in
business as safe makers under their own name, and could not have
called their safes by their own name, subject only to the duty not
to mislead the public into supposing, when it bought from them,
that it was buying their father's safes. Therefore it could not be
contended that, merely by a sale, the father's company could confer
greater rights than it had. But it was said that, if a partnership
had sold out by a conveyance in like terms, the members would have
given up the right to use their own names if they appeared in the
firm name, that in this case the Halls received the consideration
for the goodwill they had attached to their name, that they
ratified the sale and necessarily assented to it, since otherwise
the corporation could not have sold its property or have carried
out its agreement to dissolve, and that, under such circumstances,
a court ought to look through the corporation to the men behind
it.
Philosophy may have gained by the attempts in recent years to
look through the fiction to the fact and to generalize
corporations, partnerships, and other groups into a single
conception. But to generalize is to omit, and, in this instance, to
omit one characteristic of the complete corporation, as called into
being under modern statutes, that is most important in business and
law. A leading purpose of such statutes and of those who act under
them is to interpose a nonconductor through which, in matters of
contract, it is impossible to see the men behind. However it might
be with a partnership,
Russia Cement Co. v. Le Page, 147
Mass. 206, 211, when this corporation sold its rights, everybody
had notice and knew in fact that it was not selling the rights
personal to its members, even if, as always, they really received
the consideration, or, as usual, they all assented to its act. That
it contracted for such assent, if it did, by its undertaking to
dissolve does not make the contract theirs. But the case does not
stop there. The purchasing company had the possibility of
competition from the Halls before its mind, and gave
Page 208 U. S. 274
the measure of its expectations and demands by the personal
contracts that it required. Those contracts were limited in time
and scope, and have been discharged.
A further argument was based on the confusion produced by the
petitioner through his use of signs and advertisements calculated
to make the public think that his concern was the successor of the
first corporation, and otherwise to mislead. This confusion must be
stopped, so far as it has not been by the decree in force, and it
will be. But it is no sufficient reason for taking from the Halls
the right to continue the business to which they were bred and to
use their own name in doing so. An injunction against using any
name, mark, or advertisement indicating that the plaintiff is the
successor of the original company, or that its goods are the
product of that company or its successors, or interfering with the
goodwill bought from it, will protect the right of the
Herring-Hall-Marvin Safe Company, and is all that it is entitled to
demand.
See Howe Scale Co. v. Wyckoff, Seamans &
Benedict, 198 U. S. 118;
Singer Manufacturing Co. v. June Manufacturing Co.,
163 U. S. 169.
Decree reversed.